The Soul of a Brand: Why Relevance Beats Reach with Nada Arnot

What does it take to keep a media brand relevant for 180 years and counting? In this episode of *All Business with Jeffrey Hayzlett*, Nada Arnot, Executive Vice President of The Economist, joins Jeffrey to unpack how legacy brands can evolve without losing what makes them who they are. Drawing on her experience scaling subscriber growth at NBCUniversal, Hearst, AMC Networks, and BritBox (where she nearly doubled subscribers in under two years), Nada shares her philosophy on the difference between a brand's "soul" and its "shape," why AI-driven search is the biggest disruptor facing media today, and how performance marketing and brand building can and must work together. The conversation covers discovery in the age of zero-click search, the real driver behind subscriber retention, why "niche" can be a competitive advantage, and how she balances data with instinct in high-stakes decision-making. Learn more about your ad choices. Visit megaphone.fm/adchoices