119 Rich Matukaitis: The Agencies Winning With AI Aren't Cutting Corners

Hey everyone, today I'm joined by Rich Matukaitis. Rich is a partnerships lead at Rebuy, the ecommerce personalization platform for Shopify brands. He spent four years at Shopify before joining Rebuy, and got his start as a business owner himself, building an online booking system as a hairdresser.  I wanted Rich on because he works with hundreds of agencies and thousands of brands through Rebuy's partner program, which gives him a front-row seat to which agencies are actually pulling ahead with AI and which ones are getting left behind chasing shortcuts. In this episode, we discuss: - Why the agencies winning with AI are using it to add capacity, not cut headcount - How to stay human and keep your critical thinking sharp when everyone has access to the same tools - Why trust, not claims of being "the best," is becoming the real currency for agencies - And more... You can learn more about Rich Matukaitis on LinkedIn. Also, talk to Rich about Rebuy's Partner Program.  \----------- Lead Gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensive. Gia flips that. It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline. Gia automates lead gen follow-up and content, and it's all from the work you're already doing. You can check it out and get some free bonuses at getgia.ai/dynamicagency \----------- No one was asking for another community. But I've made one anyway. So what's different? The Dynamic Agency Community is designed around access rather than content. Access to peers who've done it before. Access to experts who've designed solutions. Access to resources that have been battle-tested. And right now, the price for founding members is only $97/year. Join today so your agency has immediate access to everything you need to grow. You can join at DynamicAgencyOS.com/Community. \----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. \----------- And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.