52 Weeks of Hustle - The NBA's $76 Billion Year Two

So The NBA is tipping off year two of that 11-year, roughly $76 billion media rights deal just next week, October 20th.

The deal replaced a 36-year TNT partnership with really a three-headed structure.

You have Disney, NBC Universal, and Amazon Prime.

And it really gave every national game a streamable home for the first time.

Year one produced the first full season data on the model.

Year two tips off with the loudest offseason of star movement in arguably probably a decade.

LBJ, LeBron in a Sixers uniform, Giannis in Miami.

Luka is now in his first full year and is like really the staple of the Lakers.

And now it's the deal's biggest test and ultimately the biggest opportunity.

And it starts Tuesday night.

So, again, on Tuesday, the NBA tips off its 26-27 season, year two of that 11-year, again, $76 billion media deal.

The richest in sports history and one of the biggest in any U.S. league ever.

And as we think about it, Disney will keep the finals.

NBCUniversal returns the NBA basketball after being gone for over 20 years.

Amazon Prime, which is continuing to make waves time and time again with all sports, enters as that third pillar.

And now, for the first time...

I started my career in Atlanta with the Hawks and TNT and Turner Sports were big.

After 36 years, they're out.

So that alone could certainly make this a business story worth the 24 minutes that we're going to talk to today.

But what makes it really bigger is opening night on NBC.

Marquee, Philadelphia at New York.

You got Jalen Brown.

You got LeBron making their first appearance in a Sixers uniform at New York.

MSG, Madison Square Garden, against the Knicks, the champions.

Oklahoma City at San Antonio is on NBC later that night.

So The NBA is tipping off year two of that 11-year, roughly $76 billion media rights deal just next week, October 20th.

The deal replaced a 36-year TNT partnership with really a three-headed structure.

You have Disney, NBC Universal, and Amazon Prime.

And it really gave every national game a streamable home for the first time.

Year one produced the first full season data on the model.

Year two tips off with the loudest offseason of star movement in arguably probably a decade.

LBJ, LeBron in a Sixers uniform, Giannis in Miami.

Luka is now in his first full year and is like really the staple of the Lakers.

And now it's the deal's biggest test and ultimately the biggest opportunity.

And it starts Tuesday night.

So, again, on Tuesday, the NBA tips off its 26-27 season, year two of that 11-year, again, $76 billion media deal.

The richest in sports history and one of the biggest in any U.S. league ever.

And as we think about it, Disney will keep the finals.

NBCUniversal returns the NBA basketball after being gone for over 20 years.

Amazon Prime, which is continuing to make waves time and time again with all sports, enters as that third pillar.

And now, for the first time...

I started my career in Atlanta with the Hawks and TNT and Turner Sports were big.

After 36 years, they're out.

So that alone could certainly make this a business story worth the 24 minutes that we're going to talk to today.

But what makes it really bigger is opening night on NBC.

Marquee, Philadelphia at New York.

You got Jalen Brown.

You got LeBron making their first appearance in a Sixers uniform at New York.

MSG, Madison Square Garden, against the Knicks, the champions.

Oklahoma City at San Antonio is on NBC later that night.