Ally Jackson: Building a Career in Sports, Relationships & the Future of Fan Loyalty

Okay.

In all seriousness, I'm not trying to get you to say something you don't want, but just from a league or maybe a personal fandom perspective, do you prefer working with NBA? Do you have a preference? Or is it just effectively kind of the same? Because with Lava, I know what your product does.

Yeah.

You're solving a lot of the same challenges.

Yeah.

So the challenges are roughly the same.

But is there a league that is more innovative or is more... aggressively trying to solve certain things that are just more, makes it more fun?

You are trying to get me in trouble.

It, it honestly, it varies.

Um, some leagues and teams are, you know, more progressive and what they want to try other leagues and teams.

It's more walk or crawl, walk, run approach for good reason.

Cause obviously our products, you know, we, When your product reaches the fans, you want to make sure that it's a seamless fan experience.

And that's really important to nail and get right.

So some leagues prefer us to do a small proof of concept before we roll it out to the entire fan base, which is understandable.

Yeah.

Yeah.

And in all seriousness, like what I'm getting at is like, for me, you know, I'm a golfer.

I love to golf.

I golf,

in the summertime, I golf too much.

It is a lot.

But like, if I had, and if I had the opportunity to work directly with the PGA and have them be my customer, there's a little bit of like, you know, aw shucks, isn't this cool? Like, it's a little bit of a...

You know, it's not that the PGA is better, but it's like, it's my hobby.

You know, you get to work with your own hobby kind of thing.

Yeah.