Ep 26: Gemma Pugh - Building a Fitness Community People Keep Coming Back To

How do you build a fitness community people keep coming back to? Gemma Pugh left a career in teaching to create **Fiercely Fit**, a women’s fitness community in Swansea with around 250 members—and connections that extend well beyond exercise classes. Joining James Lorey, she shares how she helps women who feel uncomfortable in gyms find confidence, enjoy movement and build friendships. They discuss consistency without perfection, making new members feel welcome, developing a client into a coach and growing without losing the personal touch. An honest conversation about changing careers, building a business and understanding what people really need from their coach.