Jun 19, 2026 · 13 min · 11 segments
Should law firm owners still be using podcasts as a marketing tool? In this episode, Richard James breaks down where a podcast actually fits inside a law firm’s marketing strategy and why the answer…
These are firms that generate leads for your practice area and you pay them a per lead price.
If you have a good sales conversion system, meaning you can get the appointment set through LiveHuman or AI or both, and hopefully a non-attorney salesperson can close that deal and collect money, depending on your practice area, you can make paper leads work pretty quickly.
Now, the problem is that they have a high speed quotient, lead to market is pretty quick, and they have a very low Brand composure.
What is traditional advertising? Back in the day, the Hello Pages, newspaper, direct mail.
If you've got a traditional advertising source that works and it's scalable, that's a good quality lead source.
And they will refer business over to you because they don't do what you do and they need somebody who does do what you do.
While I count this as a lead source, I don't count it as one of your three lead sources I spoke about earlier.
These are firms that generate leads for your practice area and you pay them a per lead price.
If you have a good sales conversion system, meaning you can get the appointment set through LiveHuman or AI or both, and hopefully a non-attorney salesperson can close that deal and collect money, depending on your practice area, you can make paper leads work pretty quickly.
Now, the problem is that they have a high speed quotient, lead to market is pretty quick, and they have a very low Brand composure.
What is traditional advertising? Back in the day, the Hello Pages, newspaper, direct mail.
If you've got a traditional advertising source that works and it's scalable, that's a good quality lead source.
And they will refer business over to you because they don't do what you do and they need somebody who does do what you do.
While I count this as a lead source, I don't count it as one of your three lead sources I spoke about earlier.
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