In this episode of **X4 Talks**, host **Johann Nathanielsz** Principal Consultant – Data & Artificial Intelligence at X4 Technology is in conversation with **Martin Fix**, Technology Director at Star Consultancy, for a thought-provoking discussion on one of the most important questions facing organisations today: not what AI can do, but what AI should do.
While much of the AI conversation is dominated by model capabilities, investment figures and technological breakthroughs, Martin argues that the human dimension of AI remains significantly underrepresented. Drawing on his experience designing and implementing AI solutions, he explores the ch...