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Writing Off Social: The Podcast | Build Your Platform and Grow Your Email List Without Social Media

Writing Off Social: The Podcast | Build Your Platform and Grow Your Email List Without Social Media

96 | How I Built My Readership Outside of Social Media w/Rachel Allord

Jun 23, 2026 · 43 min · 11 segments

What would it feel like to stop chasing an audience and start trusting that faithful work in small places is enough? Our guest today, Rachel Allord, has lived that question for over twenty years…

What would it feel like to stop chasing an audience and start trusting that faithful work in small places is enough? Our guest today, Rachel Allord, has lived that question for over twenty years — through freelance writing, missionary life in London, and eventually a book deal. Her story is a permission slip for every writer who's tired of performing, and a beautiful reminder of the difference between ambition and calling. This week, we're discussing what it looks like to write with a missional mindset and let God grow the audience. Listen in! For show notes go to https://writingoffsocial.com/96 Introducing ***The Reset*** guided journal! The perfect companion to your summer social media break. Now available on Amazon.

What would it feel like to stop chasing an audience and start trusting that faithful work in small places is enough? Our guest today, Rachel Allord, has lived that question for over twenty years…

Speakers: Rachel AllordGuestSandy CooperHostMary K. TillerHost

Spotify Apple Podcasts Amazon Music Website

Top entities: God×39 Facebook×12 London×17 Francine Rivers×5 Young adult literature×3

Show signals: SuitabilitySafeBiasNot politicalAudience≈46 followers

Rachel’s Background & Missionary Move to London2:12 – 5:31

Mary K. TillerHost

2:12

Well, hi, Rachel.

Mary K. TillerHost

2:13

We are so thrilled to have you on Writing Off Social today.

Mary K. TillerHost

2:17

You are our first international guest.

Rachel AllordGuest

2:21

Oh, amazing.

Rachel AllordGuest

2:22

I feel so privileged.

Rachel AllordGuest

2:23

Thank you.

Rachel AllordGuest

2:23

Yes.

Mary K. TillerHost

2:24

Well, you're welcome.

Mary K. TillerHost

2:25

We're so thrilled to have you.

Mary K. TillerHost

2:26

And we would just love for you to start off this time sharing a little bit with our audience who you are, what you do, where in the world you are, all of the good stuff.

Rachel AllordGuest

2:37

Sure.

Rachel AllordGuest

2:37

I'm Rachel Allard.

Rachel AllordGuest

2:38

And for the past eight years, I've lived in London, UK.

Rachel AllordGuest

2:43

Before that I'm from Wisconsin and I have been writing for about 25 years.

Rachel AllordGuest

2:48

I started freelance writing and actually working on a novel after my son was born just as a creative outlet.

Rachel AllordGuest

2:57

And that led to some freelance writing.

Rachel AllordGuest

2:59

And so I've published traditionally and also self-published and done some teaching on the side and all things writing related.

Sandy CooperHost

3:09

I don't want to jump the gun here, but later in the interview, will you tell us why you're in London? Or should we ask you that question now? If you're like, more to come, then we'll just hold off on that question.

Sandy CooperHost

3:21

But if you'd like to answer that, I'm so curious why you're there.

Rachel AllordGuest

3:24

That is a great question.

Rachel AllordGuest

3:25

I think it would be helpful if I answered it up front.

Rachel AllordGuest

3:28

So let's take, yeah, let's do that one.

Rachel AllordGuest

3:30

We moved to London in 2018.

Rachel AllordGuest

3:33

God just redirected our path into missions.

Rachel AllordGuest

3:36

So we're actually city missionaries.

GodEntitySupreme being
98%39 mentions
FacebookSoftware ApplicationSocial networking service
93%12 mentions
LondonCityCapital of England
89%17 mentions
Francine RiversPersonAmerican author
85%5 mentions
Young adult literatureEntityLiterary genre
80%3 mentions
Social mediaEntity
76%1 mention
ChristianityEntityReligion
72%4 mentions
United KingdomCountryCountry in Europe
67%5 mentions
Our Daily BreadPeriodical
63%2 mentions
InstagramSoftware ApplicationSocial networking service
59%3 mentions
WisconsinAdministrative AreaUS state
54%2 mentions
XEntitySocial networking service
50%2 mentions
Psalm 131Book
46%3 mentions
FreelancerEntityJob title
41%1 mention
TikTokSoftware ApplicationWebsite
37%2 mentions
Amazon.comCompanyMultinational conglomerate company
33%1 mention
Third culture kidEntity
28%3 mentions
English studiesEntityAcademic discipline
24%2 mentions
United StatesCountryCountry in North America
20%1 mention
Chicken Soup for the SoulCompanyCompany
15%1 mention
ChristianeseEntity
11%1 mention
AmericansEntityEthnic group
7%1 mention
BibleBookReligious text
2%2 mentions

Self-ReflectionPersonal Development
TeachingEducation
Freelance WritingWriting
Creative WritingWriting > Freelance Writing
Online PresenceMedia > Social Media > Digital Communication
Writing InstructionEducation > Teaching
Curriculum DevelopmentEducation > Teaching > Writing Instruction
Goal SettingPersonal Development > Self-Reflection
Personal Development
Digital CommunicationMedia > Social Media
MinistryReligion > Christianity
Religion
ChristianityReligion
Education
Media
Writing
Young Adult FictionWriting > Freelance Writing > Creative Writing
PublishingWriting > Freelance Writing > Creative Writing > Young Adult Fiction
Mission WorkReligion > Christianity > Ministry
Community ServiceReligion > Christianity > Ministry > Mission Work
Content SharingMedia > Social Media > Digital Communication > Online Presence
Freelance TeachingEducation > Teaching > Writing Instruction > Curriculum Development
Surrendering DreamsPersonal Development > Self-Reflection > Goal Setting
Faith and TrustPersonal Development > Self-Reflection > Goal Setting > Surrendering Dreams
Social MediaMedia

Rachel’s Background & Missionary Move to London2:12 – 5:31

Mary K. TillerHost

2:12

Well, hi, Rachel.

Mary K. TillerHost

2:13

We are so thrilled to have you on Writing Off Social today.

Mary K. TillerHost

2:17

You are our first international guest.

Rachel AllordGuest

2:21

Oh, amazing.

Rachel AllordGuest

2:22

I feel so privileged.

Rachel AllordGuest

2:23

Thank you.

Rachel AllordGuest

2:23

Yes.

Mary K. TillerHost

2:24

Well, you're welcome.

Mary K. TillerHost

2:25

We're so thrilled to have you.

Mary K. TillerHost

2:26

And we would just love for you to start off this time sharing a little bit with our audience who you are, what you do, where in the world you are, all of the good stuff.

Rachel AllordGuest

2:37

Sure.

Rachel AllordGuest

2:37

I'm Rachel Allard.

Rachel AllordGuest

2:38

And for the past eight years, I've lived in London, UK.

Rachel AllordGuest

2:43

Before that I'm from Wisconsin and I have been writing for about 25 years.

Rachel AllordGuest

2:48

I started freelance writing and actually working on a novel after my son was born just as a creative outlet.

Rachel AllordGuest

2:57

And that led to some freelance writing.

Rachel AllordGuest

2:59

And so I've published traditionally and also self-published and done some teaching on the side and all things writing related.

Sandy CooperHost

3:09

I don't want to jump the gun here, but later in the interview, will you tell us why you're in London? Or should we ask you that question now? If you're like, more to come, then we'll just hold off on that question.

Sandy CooperHost

3:21

But if you'd like to answer that, I'm so curious why you're there.

Rachel AllordGuest

3:24

That is a great question.

Rachel AllordGuest

3:25

I think it would be helpful if I answered it up front.

Rachel AllordGuest

3:28

So let's take, yeah, let's do that one.

Rachel AllordGuest

3:30

We moved to London in 2018.

Rachel AllordGuest

3:33

God just redirected our path into missions.

Rachel AllordGuest

3:36

So we're actually city missionaries.

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