
Rachel Allord
Novelist and missionary writer based in London serving with EFCA ReachGlobal; author of young adult and women's fiction including The Addie Brown Books series.
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Jun 23, 2026
96 | How I Built My Readership Outside of Social Media w/Rachel Allord
10:39
10:46
10:56
11:06
11:14
28:57

Rachel AllordGUEST
In fact, even in the States, I was writing a lot of skits and outreach dramas and different curriculum for ministry.

Rachel AllordGUEST
So I was doing a lot of ministry writing, but I definitely had my own agenda, which for me, honestly, was to be the next Francine Rivers.

Rachel AllordGUEST
And that wasn't happening, but I knew that it was such a heart struggle for me that I felt like, once we stepped into the mission field, I just needed to let that go.

Rachel AllordGUEST
And so when we moved to London, I threw myself into whatever areas that a need rose.

Rachel AllordGUEST
So if it was a ministry curriculum for kids or teens, or they do holiday clubs, which are similar to VBS in the States, but the curriculum needs to be different because they just don't have the same resources in terms of space.
17 MINS LATER

Mary K. TillerHOST
And so how did this way of growing your readership through these, just through being with those that you're right there with, talking about your book naturally, how did those things shape or reshape your understanding of marketing and build your readership as a writer?
