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Rachel Allord

Rachel Allord

Novelist and missionary writer based in London serving with EFCA ReachGlobal; author of young adult and women's fiction including The Addie Brown Books series.

Jun 23, 2026

10:34
Right.
10:35
But I think when you're doing it for, I was doing it for good reasons.
10:39
In fact, even in the States, I was writing a lot of skits and outreach dramas and different curriculum for ministry.
10:46
So I was doing a lot of ministry writing, but I definitely had my own agenda, which for me, honestly, was to be the next Francine Rivers.
10:56
And that wasn't happening, but I knew that it was such a heart struggle for me that I felt like, once we stepped into the mission field, I just needed to let that go.
11:06
And so when we moved to London, I threw myself into whatever areas that a need rose.
11:14
So if it was a ministry curriculum for kids or teens, or they do holiday clubs, which are similar to VBS in the States, but the curriculum needs to be different because they just don't have the same resources in terms of space.

17 MINS LATER

28:57
And so how did this way of growing your readership through these, just through being with those that you're right there with, talking about your book naturally, how did those things shape or reshape your understanding of marketing and build your readership as a writer?

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