Oct 7, 2026 · 57 min · 13 segments
Brad sits down with Craig Hubert, a former world champion hairdresser who built a multi-million-pound beauty brand and sold it to a Canadian group 12 years later. From cutting hair in his father's…
Craig HubertGuest
Brad StainesHost
So obviously you've got the coffee shop, Mr Cavendish, and then your salon at the back of it.
What's sort of like the commercial thinking behind? That is it you bought the building or is it just I
actually bought the building them for the cosmetic company, right? so we had it as offices for you know for a few years and Then we downsize during Cove because it need pick from the office So I had another property around the corner.
I thought what this space is 3,000 square feet It's a lovely open space high ceilings what you want for you know, that type of environment So I thought right And I'd already, prior to that, put a tiny coffee kiosk in the front of it, because I always fancied a coffee shop.
So I'd always had this tiny shop going, and I thought, well, actually, let's make that a bit larger, because people love coming in here.
And then I believe that salons, after COVID, needed a change, because so much work had been done at home, home hair.
So someone can get their hair done conveniently, but they're lacking that sort of environment of luxury space, maybe.
So let's elevate what we're doing into more of a lifestyle business, you know, store that actually people say, when they go in there, it feels very special.
They get a coffee and it feels right, but they're spending an additional money for the whole thing.
Rather than just getting a haircut, you get the experience, which I think is now very important in hairdressing.
You feel like you're in an important place, and even the decoration, the colours that you've picked.
So, and been fortunate to travel a reasonable amount, you know, and, you know, you go to places like Soho House and driven bits, and you see these type of things.
So obviously you've got the coffee shop, Mr Cavendish, and then your salon at the back of it.
What's sort of like the commercial thinking behind? That is it you bought the building or is it just I
actually bought the building them for the cosmetic company, right? so we had it as offices for you know for a few years and Then we downsize during Cove because it need pick from the office So I had another property around the corner.
I thought what this space is 3,000 square feet It's a lovely open space high ceilings what you want for you know, that type of environment So I thought right And I'd already, prior to that, put a tiny coffee kiosk in the front of it, because I always fancied a coffee shop.
So I'd always had this tiny shop going, and I thought, well, actually, let's make that a bit larger, because people love coming in here.
And then I believe that salons, after COVID, needed a change, because so much work had been done at home, home hair.
So someone can get their hair done conveniently, but they're lacking that sort of environment of luxury space, maybe.
So let's elevate what we're doing into more of a lifestyle business, you know, store that actually people say, when they go in there, it feels very special.
They get a coffee and it feels right, but they're spending an additional money for the whole thing.
Rather than just getting a haircut, you get the experience, which I think is now very important in hairdressing.
You feel like you're in an important place, and even the decoration, the colours that you've picked.
So, and been fortunate to travel a reasonable amount, you know, and, you know, you go to places like Soho House and driven bits, and you see these type of things.
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