What Would They Do? The Customer Experience Podcast For Online Business
Jun 8, 2026 · 36 min · 11 segments
What if retention wasn’t about luck, but about how you design your offer from the very beginning? In this episode, I’m joined by neuropsychologist and systems strategist Dr. Tiffany Shelton, who has…
Tiffany SheltonGuestNadine NetheryHost... replacing everything and just trying to sort the chaos simply via, um, resorting to AI and panicking.

I think largely it's a result of the way the entry into the program is and the pricing structure of the program, which I think we'll be talking about.

And it's every system, including the pricing structure and, like, retention things I have built in, is built around this being my life's work and, like, my heart's work.

So I think people coming into the program and within the program know that I'm not here to just get them in and then, like, systemize everything or pass them to another coach or answer every question with AI.

I'm really like, "This is my work, and I'm gonna be in it with them." Um, and I think that's a, a felt experience, um, for the people that are a fit for the program.

So it-- I think largely, like, higher picture, even the way I have all the pricing and the structure of the program, is largely around, like, this is my heart's work, and I wanna make sure if you're coming into my world, you're getting a result.

And I am kind of obsessively [chuckles] um, tied to you getting your investment's worth when you come into my world.
So you basically are positioning the program as something long-term right from the get-go.
It's attracting people that come to it with that long-term mindset rather than-
... those, those members that go, "I'm just gonna swipe everything and leave in two months' time."
... replacing everything and just trying to sort the chaos simply via, um, resorting to AI and panicking.

I think largely it's a result of the way the entry into the program is and the pricing structure of the program, which I think we'll be talking about.

And it's every system, including the pricing structure and, like, retention things I have built in, is built around this being my life's work and, like, my heart's work.

So I think people coming into the program and within the program know that I'm not here to just get them in and then, like, systemize everything or pass them to another coach or answer every question with AI.

I'm really like, "This is my work, and I'm gonna be in it with them." Um, and I think that's a, a felt experience, um, for the people that are a fit for the program.

So it-- I think largely, like, higher picture, even the way I have all the pricing and the structure of the program, is largely around, like, this is my heart's work, and I wanna make sure if you're coming into my world, you're getting a result.

And I am kind of obsessively [chuckles] um, tied to you getting your investment's worth when you come into my world.
So you basically are positioning the program as something long-term right from the get-go.
It's attracting people that come to it with that long-term mindset rather than-
... those, those members that go, "I'm just gonna swipe everything and leave in two months' time."
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