The Solar Ad Strategy Getting 150x ROAS

Most solar ads look the same... cheap panels, big discounts, and “free solar” hooks that make serious homeowners roll their eyes. In this episode, Joe sits down with Jude Cornish from Solar on Steroids to talk about a better way to market solar: show the actual work, explain the install, and let quality be the offer. Jude breaks down how his team used iPhone-shot site videos, honest education, and bold messaging like “looking for cheap solar, go find someone else” to help local installers stand out, lower CAC, and compete against the big sales orgs without pretending to be one.