Oct 8, 2026 · 36 min · 12 segments
In this episode, we unpack our biggest takeaways from the Beanstalk e-commerce conference, exploring why massive DTC brands are doubling down on high-touch, in-person customer experiences to stand out…
So Jack, you recently went to Beanstalk, which is not a cornfield in the middle of Iowa, as far as I understand.
I wanna know more about this.
I think I heard some people on the Twitter land went there.
I saw some random pictures or something.
I don't know.
But I'm, I'm curious, like, what was it like? And I wanna hear more.
Yeah, it was fun.
And it was, uh, it was basically in Brooklyn, in Industry City, which is some old buildings they've kind of like re-renovated into this kind of like in like, yeah, quite modern workspace, but they've...
It's got big spaces.
They had a lot of talks.
We had like...
I had like a meet-up program, so I had to meet lots of different, like, other founders and then also, you know, agencies and SaaS providers and all that sort of stuff.
Uh, but also, like, had some really cool conversations.
Like, they had a Shopify, uh, hosted conversation chat with lots of other founders, which I joined, which was really cool.
But I mean, I'll get straight into it because I think there was some, a few things I thought were pretty interesting from, uh, from, from just different conversations I had and also just some of the talks.
So I had some, like, the founder of, of, of Harry's, the, the razors and people like that.
He, he was up there, and so it was some interesting things he talked about.
But in sen- anyway, I think the first thing is that, like, for say is, uh, from speaking with a lot of different brands in like w- in different conversations, most brands I was speaking to, m- you know, many of them doing, you know, eight figures in revenue, right? Huge brands.
Most of them are still like 70 to 80% D2C, which is really interesting.
Like, like, pretty much everyone I spoke to is mostly D2C, and that is concluding Amazon, right? But, but still, I was really surprised that, you know, with D2C kind of getting a bad rap, especially since the pandemic, and it, you know, lots of brands talking about wholesale, lots of brands talking about, you know, moving, like, finding different ways omnichannel and, like, how D2C is hard.
Like, still so many brands make the majority of the money from D2C, which I thought was interesting.
Maybe it's common knowledge, but I thought that was kind of a quite interesting takeaway that they...
It's still a relatively small percentage of, of their total revenue.
Wow.
So Jack, you recently went to Beanstalk, which is not a cornfield in the middle of Iowa, as far as I understand.
I wanna know more about this.
I think I heard some people on the Twitter land went there.
I saw some random pictures or something.
I don't know.
But I'm, I'm curious, like, what was it like? And I wanna hear more.
Yeah, it was fun.
And it was, uh, it was basically in Brooklyn, in Industry City, which is some old buildings they've kind of like re-renovated into this kind of like in like, yeah, quite modern workspace, but they've...
It's got big spaces.
They had a lot of talks.
We had like...
I had like a meet-up program, so I had to meet lots of different, like, other founders and then also, you know, agencies and SaaS providers and all that sort of stuff.
Uh, but also, like, had some really cool conversations.
Like, they had a Shopify, uh, hosted conversation chat with lots of other founders, which I joined, which was really cool.
But I mean, I'll get straight into it because I think there was some, a few things I thought were pretty interesting from, uh, from, from just different conversations I had and also just some of the talks.
So I had some, like, the founder of, of, of Harry's, the, the razors and people like that.
He, he was up there, and so it was some interesting things he talked about.
But in sen- anyway, I think the first thing is that, like, for say is, uh, from speaking with a lot of different brands in like w- in different conversations, most brands I was speaking to, m- you know, many of them doing, you know, eight figures in revenue, right? Huge brands.
Most of them are still like 70 to 80% D2C, which is really interesting.
Like, like, pretty much everyone I spoke to is mostly D2C, and that is concluding Amazon, right? But, but still, I was really surprised that, you know, with D2C kind of getting a bad rap, especially since the pandemic, and it, you know, lots of brands talking about wholesale, lots of brands talking about, you know, moving, like, finding different ways omnichannel and, like, how D2C is hard.
Like, still so many brands make the majority of the money from D2C, which I thought was interesting.
Maybe it's common knowledge, but I thought that was kind of a quite interesting takeaway that they...
It's still a relatively small percentage of, of their total revenue.
Wow.
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