Harry's

And what happened was the market got hot.

Dollar Shave Club came in, Harry's came in.

Everybody wanted to be in the shaving business.

We had something that nobody else had, which was a supply agreement with one of the top shaving companies in the world.

But I mean, I'll get straight into it because I think there was some, a few things I thought were pretty interesting from, uh, from, from just different conversations I had and also just some of the talks.

So I had some, like, the founder of, of, of Harry's, the, the razors and people like that.

He, he was up there, and so it was some interesting things he talked about.

But in sen- anyway, I think the first thing is that, like, for say is, uh, from speaking with a lot of different brands in like w- in different conversations, most brands I was speaking to, m- you know, many of them doing, you know, eight figures in revenue, right? Huge brands.

Me neither, to be honest.

And I think it might, it probably depends.

Uh, but what I think I did, so following on from that, is the, his name is Jeff, uh, that we're talking about who owns Harry's, Jeff Raider, who also owns Warby Parker, and he owns Mammoth Brands that have like a ton of other brands as well.

It's like a multi-- It's huge, right? So he owns Warby Parker, owns, uh, Harry's, and like a ton of other stuff, and he, they interviewed him, and they had the operators, you know, the operators podcast.

For sure.

I mean, the Harry's merger that never was, was along these lines, right? So Edgewell had put out a bid to basically merge with Harry's.

And the idea there was that they loved the management of Harry's and said, please come in and run Schick and everything else that was going on.

FTC obviously said no to that, which is why it didn't happen.

But you're starting to see that more and more.

What I liked even more was the essentially free razor blade weekly subscription back before it was bought by Gillette or whoever bought it.

It was Harry's.

Harry's did it too.

No, no. Yeah.

Harry's was a competitor, but basically the cheap one.

So I ended up backing up.

Was it Bic? No, no, no.

That is when you can say, yes, I have to go make this.

I go back to Harry's

Razors.

I grew up, there was Gillette and there was Remington.

That was it.

Harry's Razors came out online, cheaper, five razors, and captured, what, a third of the market?

Fantastic.

And they captured...

It takes the human being to take that forward and curate the output.

So for example, one of my case studies, I met one of the early hires at Harry's Razors.

I don't know if you use their razors.

Shaving.

And slowly but surely they started chipping away.

The right message became their customers.

It was the early customers that became disciples, the disciples to preach the good word of Harry's and what they offer to consumers.

and um that why that you asked me about and it was so powerful they also use gamification i mean they were like modern day in gamification incentives and they just can continue to chop away and gain market share market share and and they just had an incredible run now they're Everywhere, right? They're doing so well.