Putting Profits First. Make Profits a Decision and Priority, not a Leftover.

Ben, welcome to the show.

Christopher, thanks for having me.

That was a mouthful at the beginning.

Yeah, it was.

Yeah, there we go.

But there, there it is.

And, and yet, and yet, I want you to fill in that intro, um, a little bit because one of the things that's curious to me, and I think the listeners would be benefit from knowing a little bit more about, um, you know, okay, so you, you got into financial planning, you got a finance degree, and then you found law firm founders, and law firm owners in particular.

It's not a huge market.

What drew you to work with law firm owners?

Great question.

So we work with, we work with a lot of small businesses, and it, it kind of started with just happenstance that a lot of our early clients for our virtual CFO services were law firm owners, but I think the attraction is, uh, on both sides.

One is law firm owners understand paying for advice.

You, paying for someone else to have expertise because y- just like you don't want me, if you're an estate planning attorney, you don't want me to come tell you how to do your job.

I want to lean on your advice.

Same thing the other way around.

So I think that's attractive on both sides because you understand the value.

But the second piece is I find most law firm owners are what I call reluctant entrepreneurs.

And, um, they-

[laughs] Or even accidental.

[laughs]

Uh, sure, yeah.

Uh, sa- same si- you know, same thing, which is essentially you want to be a great lawyer.

You want to work with the type of clients you want to work with.

You want to do the, the work you want to do, and the best way to do it, you found, is to be a law firm owner.

But you didn't go into this to say, "I want to be an entrepreneur." It started with, with the, the law.