The Formula Behind Multiple Billion-Dollar Companies

Yeah.

I mean, actually, in my book, Do Cool Shit, I talk about the three questions I asked myself before starting any business.

So the first question is, what sucks in my world? The second question is, does it suck for a lot of people? And a third question is, can I be passionate about this for a really long time? Issue, cause, or community for a really long time? And so...

And as a woman, having a period is messy.

It's a messy experience.

You're putting a bleached thing inside of the most sensitive, absorbent part of your body.

And it's just so not the way it's meant to happen.

It's meant to flow out.

It's meant to be like a true cleansing every single month, especially not having a child.

And so... to A, have it be stigmatized.

A period is so stigmatized.

Meanwhile, every one of us is here because of that.

Without it, we would not be here.

And the products have not improved or have had any innovation because it's so taboo.

And they're like, okay, I guess the very bulky pad or a tampon is like what you put in.

That's just the way it is.

And it's like, no, there must be a better way.

And I think growing up, to an Indian father, Japanese mother in French Canada, you're able to really debate and ask a lot of different questions and say, wait, is there a better way? There's not just one way of doing something.

When it came to bodily functions for me, it was just like, whoa, this is messy.

Every month I was like, oh shit, it was such a pain.

Then so the idea for Things came from just our own personal what sucks in my world.

Same thing with Tushy.

Like every time I went to the bathroom, I had to take a shower because I'm just like, you're literally wiping with dry paper and smearing poop everywhere.

What did

you do if you're in public?