392: The Booth Vol. 25

Sure

...

I do have a question for you because I, I haven't, uh, I haven't gone to the Masters.

I haven't done an Augusta week thing.

There's a lot of logistics and everything else that you run that week for, for No Laying Up.

Sure.

I think there's, uh, like every single year I hear about people with their $30,000 a week rental houses.

We're always scrambling trying to find the right Airbnbs.

Don't wanna spend too much money, but need enough space, wanna make sure that Wi-Fi's good, everything else like that.

Was this year any different than years past? Have you noticed anything changing, overly commercialized? Just a g- a greater Augusta.

Not, I'm not even talking about, like, the Masters and it's, the property itself.

Yeah.

I, I've, I've talked about it on the NLU pod, and I think I wrote a little blurb in our newsletter about it.

It's, o- they've done a...

I think they've done a good job at Augusta protecting the onsite, on...

I call it the on-grass experience.

Like, once you're on the grass of the course, there is no activations.

It is just a- as close to how I would see it being, even when I went back in the early 2000s to a practice round.

Feels like you're going back in time.

But the city of Augusta has turned into one giant marketing activation.

Starting with the airport, with, like, I mean, Delta, it's unbelievable.

You walk in, all the, the jetways are wrapped in Augusta-themed...

The, they're playing the Augusta-theme music, you know, in the jetway in the airport.

It's, it's, uh, like azaleas are inside.

Like, and, and, and the city is, uh, I, I can't think of another t- I, I was trying to think about this while I was there.