Oct 17, 2026 · 28 min · 10 segments
If you’ve ever felt like managing your health in midlife has become a full-time job, this episode is for you. From hormones and sleep to weight, supplements, bone health and longevity, there’s no…
Susan HunterGuest
Zoe MeunierHost
Um, what does wellness hustle look like for the average woman in her, in her 40s and 50s?
Well, I think if anyone is on social media, and I must say, a lot of the women I work with and friends and colleagues don't really spend time on social media, but for those that are on there, the messaging, I think we sort of go back to that original kind of Goop era with, um, Gwyneth Paltrow's wellness brand and it kind of selling this idea of clean eating and, you know, there was a whole kind of hygiene, clean versus dirty, good versus bad, and it's kind of evolved and it's stacked.
It was like, and the next thing, and the next thing, and we've just kind of added and added and added, and it's become heavy.
And then we watch videos now of women in their 40s and 50s, and it's all about toned, chiseled, muscular, um, you know, creatine-infused, um, protein target HIIT.
You know, the, it's, it's, it's actually really unrealistic what's expected of women, and it just sets them up to feel inadequate and to feel like they're failing at this.
And I really am a believer in being pragmatic, like doing, doing things that work with your health and help you feel better as a person, and not turning all of this into performative wellness- I feel like at times it just is junk, I've gotta say.
We know we're, you know, the sandwich generation and the load that we carry in careers.
We're, we, we're trying to do it all, and we don't need this as another full-time job.
I mean, do you feel like, yeah, that, that whole conversation about longevity and, and optimization, as you said, it's, it's just become something else that we've, we've gotta get right, um, when we've, uh, when we've already got so much going on, as you say.
I kind of have coined the term the post-optimization era, because I feel like people are kind of getting done with it.
It's exhausting, and it feels like, uh, we wanna live longer and, well, some people don't wanna live longer 'cause they look at living longer as frailty and decline.
Um, what does wellness hustle look like for the average woman in her, in her 40s and 50s?
Well, I think if anyone is on social media, and I must say, a lot of the women I work with and friends and colleagues don't really spend time on social media, but for those that are on there, the messaging, I think we sort of go back to that original kind of Goop era with, um, Gwyneth Paltrow's wellness brand and it kind of selling this idea of clean eating and, you know, there was a whole kind of hygiene, clean versus dirty, good versus bad, and it's kind of evolved and it's stacked.
It was like, and the next thing, and the next thing, and we've just kind of added and added and added, and it's become heavy.
And then we watch videos now of women in their 40s and 50s, and it's all about toned, chiseled, muscular, um, you know, creatine-infused, um, protein target HIIT.
You know, the, it's, it's, it's actually really unrealistic what's expected of women, and it just sets them up to feel inadequate and to feel like they're failing at this.
And I really am a believer in being pragmatic, like doing, doing things that work with your health and help you feel better as a person, and not turning all of this into performative wellness- I feel like at times it just is junk, I've gotta say.
We know we're, you know, the sandwich generation and the load that we carry in careers.
We're, we, we're trying to do it all, and we don't need this as another full-time job.
I mean, do you feel like, yeah, that, that whole conversation about longevity and, and optimization, as you said, it's, it's just become something else that we've, we've gotta get right, um, when we've, uh, when we've already got so much going on, as you say.
I kind of have coined the term the post-optimization era, because I feel like people are kind of getting done with it.
It's exhausting, and it feels like, uh, we wanna live longer and, well, some people don't wanna live longer 'cause they look at living longer as frailty and decline.
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