Zac PernaHostConnorGuestJoshGuest
so i'll blitz through these and nothing too crazy you don't need a big budget for ads but ads are something that you should be doing indefinitely like when people say they ran ads and then they stopped it doesn't make sense to me because why would you stop making unless you hate money but for me personally like if it works please keep them coming few of the problems is you don't really know where to click you don't know what to do first the interface is the biggest barrier to entry for a lot of people which is fair um we're tracking the wrong numbers or no numbers at all really Your ad copy script probably sounds like everyone else's.

And then some people keep spending with no results or they don't really know what they're tracking.

So today I want to show you guys how to set up your own ads and what we'll be doing, which numbers you actually should be tracking, and then knowing kind of what ads to write.

So this is why I like this, right? Is because ads become a predictable client system.

Because you know, what we are doing is like you guys know the funnel, right? The top of funnel, this is our content.

And then we bring people in and then we have nurturing content in mid and then bottom and things like that.

Ads are literally just expanding the absolute hell out of it and then making this much bigger because you're forcing people to see your mid funnel content.

You're literally paying for top of funnel and then you're forcing them to see the mid.

It just means that you either make them better or you spend more money or that means you're growing too much, right? So the only time I will reduce ad budget is if my creatives, my ads aren't that good and I need to reassess or I'm just kind of resetting stuff.

so i'll blitz through these and nothing too crazy you don't need a big budget for ads but ads are something that you should be doing indefinitely like when people say they ran ads and then they stopped it doesn't make sense to me because why would you stop making unless you hate money but for me personally like if it works please keep them coming few of the problems is you don't really know where to click you don't know what to do first the interface is the biggest barrier to entry for a lot of people which is fair um we're tracking the wrong numbers or no numbers at all really Your ad copy script probably sounds like everyone else's.

And then some people keep spending with no results or they don't really know what they're tracking.

So today I want to show you guys how to set up your own ads and what we'll be doing, which numbers you actually should be tracking, and then knowing kind of what ads to write.

So this is why I like this, right? Is because ads become a predictable client system.

Because you know, what we are doing is like you guys know the funnel, right? The top of funnel, this is our content.

And then we bring people in and then we have nurturing content in mid and then bottom and things like that.

Ads are literally just expanding the absolute hell out of it and then making this much bigger because you're forcing people to see your mid funnel content.

You're literally paying for top of funnel and then you're forcing them to see the mid.

It just means that you either make them better or you spend more money or that means you're growing too much, right? So the only time I will reduce ad budget is if my creatives, my ads aren't that good and I need to reassess or I'm just kind of resetting stuff.
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