Jun 2, 2026 · 23 min · 9 segments
We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Celeste Gonzalez discuss: 📝 Google Already Knows Everything About You — And Their New AI…
Celeste GonzalezGuest
First piece to share, a little bit of podcastception here because I'm gonna talk about a podcast.
Um, so Greg Sterling and Mike Blumenthal shared recently, um, a podcast titled Google Already Knows Everything About You.
Um, and for background, he ran a test where he used different Google accounts, his personal one, a brand-new one that didn't have any sort of data, and they kind of filled it with seed data, um, just to see what the AI mode recommendations would be across, uh, certain types of products and seeing how much personalization affected those, um, recommendations.
So one of the really interesting things that he found there was, um, he got lots of recommendations from brands he had already interacted with from email.
Yeah, I was just kind of showing you how important that is, but what Mike did was his own research.
He doesn't have personal intelligence turned on, and basically they found that Google already knows everything about you.
And you don't need to turn on personal intelligence for this stuff to work.
Um, they got his socioeconomic, political status, all of that pretty much correct.
Um, so yeah, just lets you know that Google kind of already has everything it needs to have on you.
I was, I was gonna go and just search some stuff, and I was like, "God, you know, everything I type into this AI is telling the Google, or whoever I'm using, just everything about me." Like, and then once you sort of like, uh, ask these questions, like, it just helps the system infer more about you, right? Be like, okay, you know, what do you, what do you, who do you think Darren Shaw is? What do you think he likes in his personal life? Like, they just know everything.
First piece to share, a little bit of podcastception here because I'm gonna talk about a podcast.
Um, so Greg Sterling and Mike Blumenthal shared recently, um, a podcast titled Google Already Knows Everything About You.
Um, and for background, he ran a test where he used different Google accounts, his personal one, a brand-new one that didn't have any sort of data, and they kind of filled it with seed data, um, just to see what the AI mode recommendations would be across, uh, certain types of products and seeing how much personalization affected those, um, recommendations.
So one of the really interesting things that he found there was, um, he got lots of recommendations from brands he had already interacted with from email.
Yeah, I was just kind of showing you how important that is, but what Mike did was his own research.
He doesn't have personal intelligence turned on, and basically they found that Google already knows everything about you.
And you don't need to turn on personal intelligence for this stuff to work.
Um, they got his socioeconomic, political status, all of that pretty much correct.
Um, so yeah, just lets you know that Google kind of already has everything it needs to have on you.
I was, I was gonna go and just search some stuff, and I was like, "God, you know, everything I type into this AI is telling the Google, or whoever I'm using, just everything about me." Like, and then once you sort of like, uh, ask these questions, like, it just helps the system infer more about you, right? Be like, okay, you know, what do you, what do you, who do you think Darren Shaw is? What do you think he likes in his personal life? Like, they just know everything.
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