Why invest in workarounds rather than making your actual content good content that is good for your users, your customers, and any discovery platform out there or marketing channel out there at the end of the day?

I just wanted to add to Jean-Luc's point about the content and isolation.

I think the biggest issue is people focusing too much on tactics and not overall strategy at this point.

And it's prioritizing those short-term wins.

And just like you're saying with the markdown files, okay, cool, I got the boost right now.

they're not thinking next year, they're not thinking six months from now, and what the actual priority should be to get there.

Because thinking long-term with this, we're going to have personalization come into play.

Taking all of this into account, what would you say are those fundamental steps that you always tend to take now when optimizing for AI search?

Mm-hmm.

And what Mike had shared was that, um...

So they kinda had a discussion about Garrett Sussman's talk at SEO Week.

Um, and for background, he ran a test where he used different Google accounts, his personal one, a brand-new one that didn't have any sort of data, and they kind of filled it with seed data, um, just to see what the AI mode recommendations would be across, uh, certain types of products and seeing how much personalization affected those, um, recommendations.

So one of the really interesting things that he found there was, um, he got lots of recommendations from brands he had already interacted with from email.

Yeah, I was just kind of showing you how important that is, but what Mike did was his own research.

He's been using Gemini for about six months now, um, to see what does Google already know about him.

Huge fan base