Jul 14, 2026 · 22 min · 8 segments
This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including: 📝…
Claire CarlileHost
Dana LucioGuest
Uh, so I am gonna ask you, Dana, will you kick us off with your first link, please?
It's the announcement of GSC kind of finally kicking off the expansion beyond websites.
Um, it seems like Google is very busy these days with GSC and starting to integrate a lot of the things that I think us SEOs have been, like, asking for.
So outside of, you know, the new AI performance report, they also announced earlier this week that they are going to be letting businesses see content from social channels.
And I think this is really beneficial because those are the platforms that we have been seeing in SERPs over and over again.
Um, I know I see a lot of TikToks, X, YouTube always in the actual search results on Google, and I think giving brands and businesses the ability to see that in GSC, along with the rest of their content, is going to help with not only cross-team collaboration, but really visibility into kind of what content, what themes are driving people from search and also what's relevant to their audiences.
Is, is access to that live at the moment or is that still a, a work in progress, do you know?
I haven't gotten the chance yet this week to go into our clients' accounts and looks, but I have seen, um, the announcement maybe a couple of days ago and I'm excited to start, you know, connecting, looking at the features.
Or is it just gonna be, um, like the properties that Google has access to? Is it d- Does the announcement say all of the different social media channels?
So it's a lot of the channels that I think that I've seen, like, pop up in, like, the actual SERP results-
But I do think that those are all channels that have discoverability, like, capabilities.
Uh, so I am gonna ask you, Dana, will you kick us off with your first link, please?
It's the announcement of GSC kind of finally kicking off the expansion beyond websites.
Um, it seems like Google is very busy these days with GSC and starting to integrate a lot of the things that I think us SEOs have been, like, asking for.
So outside of, you know, the new AI performance report, they also announced earlier this week that they are going to be letting businesses see content from social channels.
And I think this is really beneficial because those are the platforms that we have been seeing in SERPs over and over again.
Um, I know I see a lot of TikToks, X, YouTube always in the actual search results on Google, and I think giving brands and businesses the ability to see that in GSC, along with the rest of their content, is going to help with not only cross-team collaboration, but really visibility into kind of what content, what themes are driving people from search and also what's relevant to their audiences.
Is, is access to that live at the moment or is that still a, a work in progress, do you know?
I haven't gotten the chance yet this week to go into our clients' accounts and looks, but I have seen, um, the announcement maybe a couple of days ago and I'm excited to start, you know, connecting, looking at the features.
Or is it just gonna be, um, like the properties that Google has access to? Is it d- Does the announcement say all of the different social media channels?
So it's a lot of the channels that I think that I've seen, like, pop up in, like, the actual SERP results-
But I do think that those are all channels that have discoverability, like, capabilities.
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