[laughs] What, what's your next link? [laughs]

Yeah, so my next link, um, is, um, a Search Engine Land article around, um, why TikTok deserves kind of to be a part of your SEO strategy.

Um, it's by Celeste Gonzalez, who I read a lot of her articles and really like her take on kind of different avenues of, like, local SEO, and really how there's been, like, little pieces that have rolled out around, like, local discovery.

So really, like, looking into, there's a feed, it's not, like, super new, but there is a feed on the platform that is just, like, a local feed where I know if I go in there, you see a lot of, like...

For here in Nashville, you see a lot of, like, restaurants, events, tourists, like, people coming through and, you know, highlighting places.

But I do think it's beneficial because, you know, people are on platforms like TikTok and Instagram, you know, leisurely.

They're getting content and being surfaced, you know, even organically, is beneficial to businesses because, you know, somebody's gonna maybe see that, you know, you see the best coffee shop being talked about by multiple people so many times.

Um, what is your next link, please?