Skip to main content

Search TrendsNew Ads Appearances Podcasts API

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.

The Whitespark Local Update

The Whitespark Local Update

NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update

Sep 1, 2026 · 20 min · 13 segments

Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including: 📝…

Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including: 📝 “Tell Maps” is live! (Claudia Tomina) 📝 Google Business Profile Alert for Local SEOs & Agency Owners (Amy Toman) 📝 What 1.8 million Google Business Profiles tell us about local SEO success (Darren Shaw) 📝 The Best Persona Tool On the Web Is Now Live (Rand Fishkin) 📝 EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search (Near Media, Mike Blumenthal) 📝 THE COMPREHENSIVE GUIDE TO MARKETING PERSONAS (iPullRank)

Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including: 📝…

Speakers: Claire CarlileHostDarren ShawHost

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: Google Maps×4 Google×21 Large language model×2 LinkedIn×8 Blog

Show signals: SuitabilitySafeBiasNot politicalAudience≈14k followers

Google Maps Tell Maps Feature0:48 – 3:58

D

Darren ShawHost

0:48

So she has posted three days ago on LinkedIn that Tell Maps is live.

D

Darren ShawHost

0:56

You have heard about Ask Maps.

D

Darren ShawHost

0:58

Well, have you heard about Tell Maps? Well, Tell Maps is amazing because you can tell maps things.

D

Darren ShawHost

1:04

You can be like...

D

Darren ShawHost

1:06

Hey, this business offers this service.

D

Darren ShawHost

1:09

You might not have known.

D

Darren ShawHost

1:10

Hey, this business has great parking lot around the back.

D

Darren ShawHost

1:12

You might not have known that.

D

Darren ShawHost

1:13

Hey, this business is number one in my city for lobster rolls.

D

Darren ShawHost

1:17

Telmaps is accepting your suggestions.

D

Darren ShawHost

1:21

That is an amazing update here, actually.

D

Darren ShawHost

1:24

So...

D

Darren ShawHost

1:25

She shares some great screenshots of how it looks.

D

Darren ShawHost

1:28

I just looked into my Google Maps app on mobile and it is not there.

D

Darren ShawHost

1:32

So I don't have it.

D

Darren ShawHost

1:34

Maybe you have it.

D

Darren ShawHost

1:35

I don't know.

D

Darren ShawHost

1:36

But it looks very interesting.

D

Darren ShawHost

1:38

So as soon as you press it, it says add a tip about a place.

D

Darren ShawHost

1:42

And it looks like Google will be like pulling tips into something.

D

Darren ShawHost

1:48

It looks

Claire CarlileHost

1:48

like Google will be pulling tips

D

Darren ShawHost

1:52

into some kind of carousel.

D

Darren ShawHost

1:54

And so it's like the examples are the menu changes weekly added by Amy L two days ago.

D

Darren ShawHost

2:00

Cozy atmosphere but can be cramped added by Kevin K four days ago.

Google MapsSoftware ApplicationWeb site
98%4 mentions
GoogleCompanyTechnology corporation
93%21 mentions
Large language modelEntity
89%2 mentions
LinkedInSoftware ApplicationSocial networking service
84%8 mentions
BlogEntity
80%1 mention
Claudia TominaPersonBusiness professional
75%1 mention
W. Michael BlumenthalPersonBusiness professional and former United States Secretary of the Treasury
70%1 mention
iPullRankCompanyCompany
66%1 mention
Rand FishkinPersonEntrepreneur
61%2 mentions
YouTubeWebsiteVideo sharing company
57%2 mentions
Artificial intelligenceEntityProfessional field
52%1 mention
search engine optimizationEntity
48%1 mention
Search Engine LandEntityWebsite
43%1 mention
Heating, ventilation, and air conditioningEntity
39%1 mention
Amazon Mechanical TurkWebsiteWebsite
34%1 mention
United KingdomCountryCountry in Europe
30%2 mentions
North AmericaContinentContinent
25%1 mention
AtlantaCityCity in Georgia
20%1 mention
GeminiEntity
16%1 mention
Click pathEntity
11%1 mention
CanadaCountryCountry in North America
5%1 mention
United StatesCountryCountry in North America
5%1 mention

Google MapsTechnology > Internet > Web Applications
User ContributionsTechnology > Internet > Web Applications > Google Maps
Business ListingsMarketing > Local SEO
Google Business ProfileMarketing > Local SEO > Business Listings
Review ManagementMarketing > Local SEO > Business Listings > Google Business Profile
User TestingMarketing > Consumer Behavior > Market Research
Persona DevelopmentMarketing > Consumer Behavior > Market Research > User Testing
PersonalizationMarketing > Digital Marketing > Content Strategy > Audience Targeting
Small BusinessBusiness > Entrepreneurship
Market ResearchMarketing > Consumer Behavior
Consumer BehaviorMarketing
Online PresenceBusiness > Entrepreneurship > Small Business
Content StrategyMarketing > Digital Marketing
Audience TargetingMarketing > Digital Marketing > Content Strategy
Web ApplicationsTechnology > Internet
Local SEOMarketing
Digital MarketingMarketing
Reputation ManagementBusiness > Entrepreneurship > Small Business > Online Presence
Technology
Business
InternetTechnology
EntrepreneurshipBusiness
Marketing

Google Maps Tell Maps Feature0:48 – 3:58

D

Darren ShawHost

0:48

So she has posted three days ago on LinkedIn that Tell Maps is live.

D

Darren ShawHost

0:56

You have heard about Ask Maps.

D

Darren ShawHost

0:58

Well, have you heard about Tell Maps? Well, Tell Maps is amazing because you can tell maps things.

D

Darren ShawHost

1:04

You can be like...

D

Darren ShawHost

1:06

Hey, this business offers this service.

D

Darren ShawHost

1:09

You might not have known.

D

Darren ShawHost

1:10

Hey, this business has great parking lot around the back.

D

Darren ShawHost

1:12

You might not have known that.

D

Darren ShawHost

1:13

Hey, this business is number one in my city for lobster rolls.

D

Darren ShawHost

1:17

Telmaps is accepting your suggestions.

D

Darren ShawHost

1:21

That is an amazing update here, actually.

D

Darren ShawHost

1:24

So...

D

Darren ShawHost

1:25

She shares some great screenshots of how it looks.

D

Darren ShawHost

1:28

I just looked into my Google Maps app on mobile and it is not there.

D

Darren ShawHost

1:32

So I don't have it.

D

Darren ShawHost

1:34

Maybe you have it.

D

Darren ShawHost

1:35

I don't know.

D

Darren ShawHost

1:36

But it looks very interesting.

D

Darren ShawHost

1:38

So as soon as you press it, it says add a tip about a place.

D

Darren ShawHost

1:42

And it looks like Google will be like pulling tips into something.

D

Darren ShawHost

1:48

It looks

Claire CarlileHost

1:48

like Google will be pulling tips

D

Darren ShawHost

1:52

into some kind of carousel.

D

Darren ShawHost

1:54

And so it's like the examples are the menu changes weekly added by Amy L two days ago.

D

Darren ShawHost

2:00

Cozy atmosphere but can be cramped added by Kevin K four days ago.

Sign up to see more

The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode

Create an account Already have an account? Log in

No account is needed to search Radar.