Click path
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Search complete. 3 mentions across 2 episodes found for "Click path".
Oct 12, 2026
Andrea Lechner-BeckerGUEST
But you have Semrush.
Andrea Lechner-BeckerGUEST
Semrush has clickstream data.
Andrea Lechner-BeckerGUEST
Clickstream data is old school SEO clickstream data, and the way that they collect this, again, shrouded in mystery, but what they-
David WelbornHOST
[laughs]
Andrea Lechner-BeckerGUEST
... will tell you i- i-ish is that it comes from things like browser extensions.
Scot WingoHOST
Today I am joined by Eric Von Buskirk.
Scot WingoHOST
He is the founder of Clickstream Solutions.
Scot WingoHOST
Uh, they are a AI search and SEO consumer research firm.
Scot WingoHOST
Eric, welcome to the show.
19 MINS LATER
Scot WingoHOST
I call it the keyword jail era.
Eric Von BuskirkGUEST
[laughs] So I actually did another study.
Eric Von BuskirkGUEST
This one was entirely on my own, not for a client, and, um, did use Clickstream data, and we, we were able to get Clickstream scroll, scroll data over time, capturing it in every second, and we did this on Google.
Eric Von BuskirkGUEST
It was, it was like hundreds of thousands of users that agreed and opted in to allow that, and it was fascinating 'cause yeah, it's true, this was during AIO.