Whisky Cask Investing EXPOSED: The Truth About Prices, Returns & Risk
Are whisky cask investors paying too much before their investment has even begun?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with John Moore, Founder and Director of The Stirling Whisky Company, for a fascinating conversation about what really happens behind the numbers in whisky cask investment.
With 20+ years of experience in corporate finance and more than a decade around Scotch whisky, John approaches whisky casks from both a financial and industry perspective.
And one of the biggest issues he sees is price.
The conversation explores situations where whisky casks may be marketed at several times their underlying value, alongside projections suggesting annual returns of 15% or more.
John explains why investors need to look beyond the distillery name and examine the fundamentals:
A good whisky cask can still be a bad investment if you pay too much for it.
Before buying, investors need to understand exactly what they own, what comparable whisky is worth, what costs they'll incur and — crucially — who might eventually buy that cask from
them.
🔗 Connect with John Moore
John Moore – Founder & Director, The Stirling Whisky Company
LinkedIn:
https://www.linkedin.com/in/stirlingwhisky/
🔗 Connect with Glen Palmer
LinkedIn – Glen Palmer
https://www.linkedin.com/in/glen-palmer-online/
Whisky Wealth Mastery
https://whiskywealthmastery.com
Download the FREE Whisky Investment Guide
https://whiskywealthmastery.com/free
Book a complimentary 15-minute Whisky Cask Discovery Call
https://app.onecal.io/b/glen-palmer/15-minute-discovery-call
Want to appear on Whisky Wealth Warrior?
https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast
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