Sep 23, 2026 · 9 min · 5 segments
Send us Fan Mail Welcome back to The Uprising Show. In this episode, we dive into the complex world of sponsor-carrier relationships with Carol…
Carol SerbusGuest
Vivek NandaHost
Or the first thing that comes to your mind, go with it, okay? Where are most planned sponsors today? Chaos or control?

I would say the most overlooked move that a sponsor should make is not being afraid to ask the hard questions.

And if they don't have somebody that's partnering with them, then go find the right partner.

If it's a cost containment function that is going to benefit the employer group, right, because a lot of them can be trendy.

However, if it's an issue that's going to continue for a long period of time, then I would say it's going to start out as noise, right? but it could become the signal at some point, depending on if it works and how it's implemented.

So I think a lot of it will start out as not sure where we're going with this, but this is what we're seeing is really impacting the market right now.

Or the first thing that comes to your mind, go with it, okay? Where are most planned sponsors today? Chaos or control?

I would say the most overlooked move that a sponsor should make is not being afraid to ask the hard questions.

And if they don't have somebody that's partnering with them, then go find the right partner.

If it's a cost containment function that is going to benefit the employer group, right, because a lot of them can be trendy.

However, if it's an issue that's going to continue for a long period of time, then I would say it's going to start out as noise, right? but it could become the signal at some point, depending on if it works and how it's implemented.

So I think a lot of it will start out as not sure where we're going with this, but this is what we're seeing is really impacting the market right now.
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