Jul 28, 2026 · 32 min · 13 segments
Change has never moved this fast, and accounting firms are feeling it everywhere: AI eating into bookkeeping and tax work, private equity reshaping ownership, generational splits over who's willing to…
Matt RampeGuest
Randy CrabtreeHost
Oh, so one of the things, and I didn't mention this in the intro, but you are certified in change management.
He's a professor at Harvard University, and I, I like, you know, lifelong learning and certifications, and that one in particular boils down to a framework for how do organizations create change and rapidly.
And so I, I thought, you know, change was becoming more and more evident to me as an important topic for CPAs, and I thought, "I need to get my arms around this and have a clean way to help firms through it."
A- and I say this, and I'm sure you think the same way, change is always happening.
We, there's any point in time in any profession, but we'll stick to accounting 'cause that's what you and I know.
You can go 20 years ago and you'll say, "Wow, it's changing so rapidly." I don't think it can ever be said that it's changing as rapidly as it is right now, but again, just the way that things are, that's probably gonna be in 20 years the same thing we're gonna say.
I believe change is harder in the accounting profession just because the personalities that we have i- i- in this profession.
I know it, what, I get the concept of we need to help manage this change to make it easy for everybody, but, but let's just define it.
What is it? I guess, what is change management? Because, you know, you hear it, but I need a bigger picture of it.
I feel like it's a pretty abstract term, so to kind of bring it into concrete language, to me it's creating change in a firm that sticks.
Oh, so one of the things, and I didn't mention this in the intro, but you are certified in change management.
He's a professor at Harvard University, and I, I like, you know, lifelong learning and certifications, and that one in particular boils down to a framework for how do organizations create change and rapidly.
And so I, I thought, you know, change was becoming more and more evident to me as an important topic for CPAs, and I thought, "I need to get my arms around this and have a clean way to help firms through it."
A- and I say this, and I'm sure you think the same way, change is always happening.
We, there's any point in time in any profession, but we'll stick to accounting 'cause that's what you and I know.
You can go 20 years ago and you'll say, "Wow, it's changing so rapidly." I don't think it can ever be said that it's changing as rapidly as it is right now, but again, just the way that things are, that's probably gonna be in 20 years the same thing we're gonna say.
I believe change is harder in the accounting profession just because the personalities that we have i- i- in this profession.
I know it, what, I get the concept of we need to help manage this change to make it easy for everybody, but, but let's just define it.
What is it? I guess, what is change management? Because, you know, you hear it, but I need a bigger picture of it.
I feel like it's a pretty abstract term, so to kind of bring it into concrete language, to me it's creating change in a firm that sticks.
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