May 20, 2026 · 22 min · 15 segments
**INTRO:** Welcome to the SFO Circle Podcast, where we explore the ideas, strategies, and evolving dynamics shaping today’s single family offices and the families they serve. I’m Kristen Oliveri…
So, Theresa, there's been no shortage of commentary about our ultra-wealthy families and shifting from things like possessions to experiences.
What is the conventional wisdom getting wrong, or maybe they're oversimplifying it? And what's actually happening at that ultra-high net worth level?
Well, Kristen, I appreciate your question because I do think that the media is really lacking the depth and nuance behind what really is driving the preferences and the choices of these really thoughtful families, and it's really missing the real conversations that are happening inside of those families right now.
What I've really observed is that, um, there's not really a simple trade between possessions out and experiences in.
So most of the sophisticated families that we work with aren't chasing the experiences for having them, but they're really asking more demanding questions like, "How do I construct a year? How do I construct a life that reflects what we actually think, what we value, and who we're really becoming as a family?" So when we talk to families, it's less of a travel brief and more of a design brief, and it really requires an advisory relationship that understands a family's identity as deeply as it does logistics.
And so the mainstream narrative really reduces it to, "Oh, I'd rather go to the Maldives than buy a watch." And that's really just framing things-- It's really missing what's matter- what matters.
And I guess the second thing that I think the conventional wisdom is consistently getting wrong is this, uh, assumption that there's this binary thing ab- you know, um, aspect of, of access, and it's tr- it's really that there are layers of access.
So, Theresa, there's been no shortage of commentary about our ultra-wealthy families and shifting from things like possessions to experiences.
What is the conventional wisdom getting wrong, or maybe they're oversimplifying it? And what's actually happening at that ultra-high net worth level?
Well, Kristen, I appreciate your question because I do think that the media is really lacking the depth and nuance behind what really is driving the preferences and the choices of these really thoughtful families, and it's really missing the real conversations that are happening inside of those families right now.
What I've really observed is that, um, there's not really a simple trade between possessions out and experiences in.
So most of the sophisticated families that we work with aren't chasing the experiences for having them, but they're really asking more demanding questions like, "How do I construct a year? How do I construct a life that reflects what we actually think, what we value, and who we're really becoming as a family?" So when we talk to families, it's less of a travel brief and more of a design brief, and it really requires an advisory relationship that understands a family's identity as deeply as it does logistics.
And so the mainstream narrative really reduces it to, "Oh, I'd rather go to the Maldives than buy a watch." And that's really just framing things-- It's really missing what's matter- what matters.
And I guess the second thing that I think the conventional wisdom is consistently getting wrong is this, uh, assumption that there's this binary thing ab- you know, um, aspect of, of access, and it's tr- it's really that there are layers of access.
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