Win The Day: Better KPIs & Fewer Products with Guest Lakota Tidd

So you, you, you said when you started your business you were doing a lot of things, right? Now today, so...

But what you're saying is you've grown your business by actually removing pro- by selling fewer products, you've actually grown.

Talk about that process.

What was that like for your team, and what was the biggest surprise for you on that journey?

Uh, well, I think when you first talk about that with your team, um, or with anyone, you get that fear of loss mentality, that it just doesn't quite make sense to take away to grow, right? But, um, we thought one thing that we do really well here at Top is we implement very fast and we execute even faster.

So we're not willing to just trust our opinion on things.

You know, we wanna, we wanna trust what the data says.

So there's oftentimes that we just implement things and it doesn't work and we take it away.

And then when we, if, if it does work, we keep it there for forever, right? So we're not afraid to implement and execute at a high level.

So yes, it was definitely scary removing siding, uh, removing, uh, mostly all of roofing now too, and just focusing on two products.

I thought that we wouldn't have enough leads, right? It, it, and when door knocking, it's less opportunity as well, and it's so weird the opposite happened.

And, and that's why I'm a big believer on, uh, what you focus on grows, and the more you focus on, you actually have less focus, right?

Yeah.

So now we're just focused on mainly two products.

The company is going to grow substantially.

Um, our profits will.

Our, our, our leaders will.

Everyone's just dialed in, not on many things, just a couple things, and it's really...

It was something to get over, but, but it's incredible to watch.

Yeah, it's interesting.

Look, s- simplicity scales and complexity is the enemy of execution, right? The more products you have, the more complexity that happens with it, and it's just...

And I- I've also just personally found great success by selling less stuff, but sell, but by selling fewer products, but a lot more of what I'm selling.

It, it allows everybody to just become real excellent experts and grow.

Yeah.