Oct 19, 2026 · 33 min · 9 segments
If you’re a performer trying to get your music heard in a crowded industry, this interview is for you. We sit down with Claire Donzelli of Clarity Music Marketing, a Los Angeles-based agency founded…
When I talk to independent artists, it's like you said, you didn't have a clue what to do next.
You want to be a musician, you want to do this stuff, you want to enjoy, I want to play, I want to perform, I want to write and all that stuff.
And the problem I see with a lot of people is they don't have the knowledge, and how would they, to market their music? Because years ago, for those people that aren't that old like me, you know, you played at a local club or a bar and you got bigger in your city and your county and yada, yada, yada.
Well, now with all these people doing it, this is where I think your type of business comes in to help.
Because most people I know don't want to spend, although they like doing it to a certain extent because they see that it happens, something happens when they do all the work.
And young artists are worse because young artists, which I've known several, but young artists are worse because their parents have absolutely nothing to understand about the music industry.
So what do you guys provide? What's the next step for most people that you hear? I mean, talking about people that are new to it, too.
When I talk to independent artists, it's like you said, you didn't have a clue what to do next.
You want to be a musician, you want to do this stuff, you want to enjoy, I want to play, I want to perform, I want to write and all that stuff.
And the problem I see with a lot of people is they don't have the knowledge, and how would they, to market their music? Because years ago, for those people that aren't that old like me, you know, you played at a local club or a bar and you got bigger in your city and your county and yada, yada, yada.
Well, now with all these people doing it, this is where I think your type of business comes in to help.
Because most people I know don't want to spend, although they like doing it to a certain extent because they see that it happens, something happens when they do all the work.
And young artists are worse because young artists, which I've known several, but young artists are worse because their parents have absolutely nothing to understand about the music industry.
So what do you guys provide? What's the next step for most people that you hear? I mean, talking about people that are new to it, too.
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