Are they still striving to get, and it may not be a percentage, but are they still trying to get a lot of streams? Is that what they're trying to do, get more people to listen to it?

I do get a lot of people coming to me for more streams, and that's a huge part of what I specialize in doing ads and playlisting.

Um, but there's a lot of frustration about how, like in a traditional playlisting campaign, a lot of people get on these playlists with like tons of followers.

And then there's just like, the streams don't match up.

Like the playlist has a hundred thousand followers and it doesn't match up.

And that's part of why I started my own playlist network because I was like an artist myself pitching my music and going through the same thing.

And then, um, pitching other artists music working for other agencies.

So how do you justify or how do you know that things are going well in a playlist, whether it's an artist or your playlist is being listened to?