SimRacing Expo Frankfurt 2026 Review!

A new venue for this year, a new location.

Uh, it's been confirmed that it was a record attendance, and especially on the Saturday, boy, did it feel like it.

I mean, great for sim racing.

What were your thoughts about the event, John?

Yeah, phenomenal.

I mean, first of all, you said hopefully your favorite podcast.

Just a shout-out to everyone who came up and said to us they listen to the Traction podcast and they enjoy the stuff.

I mean, that was awesome to hear.

So, um, big shout-out to all of you who, who came up and said hello.

Uh, and we just really appreciated the, the kind words about the podcast.

Some of you enjoy listening, uh, to it on your way to work, uh, and various other things, so yeah, that was, that was awesome.

And the show itself, Tom, h- it was the biggest expo there's ever been, and especially on the Saturday, wow, did it feel like it.

You know, with this was a bigger hall with bigger stands, and you kinda think, "Ooh, you know, will this actually...

I- is the, the stage setup itself, is it all a bit too grand for the amount, number of people that come through the door?" You don't know 'cause it's a new venue.

And then just to see it completely packed to the rafters on Saturday, we were like, not like sardines, but we were, you know, we were struggling to get around, uh, too quickly because it was just full of passionate and excited sim racers.

So it really was epic.

Yeah, and then Sunday had a nice balance as well, so if you're sort of averse of big crowds, then, uh, for next year, go on the Sunday.

But Friday, Friday, even though that was a working day, was really busy as well.

And it wasn't just the fact that it was busy, it was the fact that the, the venue itself, I think, was much nicer.

It's a newer build, but also the people who work for that exhibition hall that, uh, the expo have to sort of, uh, work with, you know, the people who check tickets and doors and stuff, they don't work directly for the expo, they work for the, the venue.

Uh, they, they were fantastic in my experience.

Um, all, all the signage towards the show was really clear.

There's a hotel abutting it.

There's a train station nearby, really good for connections.

Uh, Uber's there with a load of taxis at easy pickup points.