Is Your Marketing Actually Working? The Few Numbers Every Owner Should Watch

[upbeat music] Hey, everybody.

Today, I wanna share with you a quick iPhone tip with all of you that's made a huge difference for me.

You know what nobody warns you about when you become a practice owner, a leader, or let's be honest, just a human being with great ideas? Your brain doesn't shut off.

Mine certainly doesn't, 'cause I'll be sitting on the couch on Sunday morning, cup of coffee in hand, sitting back, and boom, we should change the monthly scorecard, or maybe it's ten-thirty PM.

I need to tell the team about a quick scheduling efficiency tweak I'd like to try on Monday.

My instinct, text it immediately, 'cause if I don't, it's gone, and that thought feels too important to lose.

Gives me anxiety that I may not come back to it, but here's the problem.

My team finally said, "Greg, love the ideas, but not at nine PM on a Saturday." Fair point.

So I had to figure out how do I respect their time without losing my thoughts.

Enter one of my favorite simple tools.

It's the Send Later feature on iPhone.

Total game-changer.

Here's how it works.

You type your text line like you normally would, and you hit the little plus button next to the message bar.

You know the one that's right there to the left.

Scroll down, tap Send Later, pick your time, and done.

That message gets delivered when you decide, not when your brain decides.

Now, I usually schedule mine around eight fifteen to nine AM, so I'm not hitting my team with a seven oh one avalanche of brilliant ideas.

Been there.

So one quick heads-up.

It only works on iPhone to iPhone, so if your team's on Androids and mixed devices, there are some third-party options out there.

But here's the bigger point.

Great leadership isn't just about communication.

It's about timing and respect.

You don't have to turn your brain off.