Say What They Can’t Unhear

You know, how do you, how does a leader or someone making that kind of communication recognize the difference between, you know, you talked about the wrong frame, the wrong frame versus not enough information or too much information? Yeah.

All right.

So for me, the approach that I've seen work is a layering.

And so increasingly, my belief is that if we want to accelerate the genuine adoption of new ideas, no matter how complex, it really comes down to being able to transfer the sense of that idea, first and foremost.

And I mean sense fundamentally.

like just speaking to your linguistic heart in every sense of that term, meaning it's really important to transfer almost this like minimum viable packet of what this idea is.

Working theory for me right now is that's an if and a then.

If we want this particular outcome, if you are interested in skill enhancement, then let's talk about how learning AI may do X, Y, or Z for you, right? Just that is a minimal, like tiny, tiny thing.

And then sense, meaning does it make sense to me rationally? Like, do I understand the logic of what you're saying? Can I see how learning this would in fact enhance my skills? And do I consider those two things to be plausible? And then the last check, and this is the one where it's not irrational, it's a rational.

And I think that's a really important thing.

A lot of times we contrast like, like rationality with like emotion and like not quite accurate based on like what the research suggests.

Because it's one thing is true across both and that's logic.

Even the most like irrational things like follow an internal logic.

So one of the keys there when we're thinking about like what do we get right and what do we get wrong is really that idea of like how do I first start with this idea Tiny gist of the idea, that sense of the idea where all of it's there, but it allows at the pace and the level of curiosity of the audience generally.

I know right now is assuming a dialogue.

I do a lot of work in when you don't have that luxury.

Right.

Right.

To allow the deepening of the detail to come at the level of readiness of the audience.

Right.

So that that's driven by that.

Just to paraphrase a concept that that or to adapt a concept made famous by the great Seth Godin.

I really think of this almost like permission persuasion, except I am allergic to the idea of persuasion.

But that's a whole different soapbox to get off.