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Tamsen Webster

Tamsen Webster

Tamsen Webster is a message designer, author, and founder of the Message Design Institute, known for her Red Thread Method and the book Say What They Can't Unhear.

Sep 17, 2026

29:08
All
29:10
right.
29:10
Yeah.
29:10
So that's exactly what I'm studying because I am deeply fascinated by that because so many of the practice-based and research-based stuff that's out there kind of presumes assumes and requires time attention and capacity resources that i argue modern life uh offers in short supply right um and so i have for a very long time been interested in that like how How do I get as much through in this tiny, tiny amount of time and space and attention that, again, not because these people aren't smart.
29:50
It's because, as you say, the cognitive load that they're dealing with all the time is so high.
29:57
How do we give an idea a chance? Because that's step one is what I already said.
30:02
Don't commit the obviously avoidable errors.
34:17
Does that relate to what you're talking about there? Oh,

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