99. If We Had To: Bet on One Platform We’ve Neglected

And a little backstory on why we've kind of put our shift or shifted our focus to this, that organic reach is going to go away completely soon.

Yeah.

So what that means is if you're not... sponsoring posts or boosting posts or paying for posts to be seen across Meta's audience, that your reach is going to be nearly zero.

And I will tell you, as an artist and from what I'm picking up from other people who actually make Instagram their living, this is already happening.

Oh, yeah,

it's

happening.

Reach is just downhill.

So much.

I don't know what the percentage would be,

but...

It's interesting, and I do think we will touch on this in the coming months on an episode, but hear what Kendall's saying, because that does not need to create panic, but it does need to create a strategic business plan.

Right.

Which, if you go back and listen to our other episodes, we have given... knew the areas that you need to focus on so that where your reach on Instagram may fall, it's not going to wreck your business.

So in addition to that, it's summertime, I'm at the pool and I am having conversation with a local friend here who owns her own rug business.

So she is creates, designs, and sells Ushak rugs.

And she's been in business for, you know, five to six years, the same time I have.

She has, for the last three months, shifted her focus to Pinterest and hired someone to help her do it.

And that is where most of her sales are coming from.

That's amazing.

And a little backstory on why we've kind of put our shift or shifted our focus to this, that organic reach is going to go away completely soon.

Yeah.

So what that means is if you're not... sponsoring posts or boosting posts or paying for posts to be seen across Meta's audience, that your reach is going to be nearly zero.

And I will tell you, as an artist and from what I'm picking up from other people who actually make Instagram their living, this is already happening.

Oh, yeah,

it's

happening.

Reach is just downhill.

So much.

I don't know what the percentage would be,

but...

It's interesting, and I do think we will touch on this in the coming months on an episode, but hear what Kendall's saying, because that does not need to create panic, but it does need to create a strategic business plan.

Right.

Which, if you go back and listen to our other episodes, we have given... knew the areas that you need to focus on so that where your reach on Instagram may fall, it's not going to wreck your business.

So in addition to that, it's summertime, I'm at the pool and I am having conversation with a local friend here who owns her own rug business.

So she is creates, designs, and sells Ushak rugs.

And she's been in business for, you know, five to six years, the same time I have.

She has, for the last three months, shifted her focus to Pinterest and hired someone to help her do it.

And that is where most of her sales are coming from.

That's amazing.