The Fuss About Rod Hightower

You know, if data could talk, we'd probably discover that we're frustrating the heck

out of it.

And there's so much it could tell us if we would only go to the effort to understand it, to treat it properly.

I think that's true in most relationships.

You're only going to get out of them what you put into them.

And it's clear that many companies aren't putting much, if any, effort into their relationships with their

data.

I mean, why would they? Everything seems like it's going so well.

Breakfast, work, a glass of wine on the patio, dinner, stream an episode of that new series, bed, rinse, repeat.

And then one day you discover that everything isn't sunshine and butterflies.

Trouble had been simmering beneath the surface for a while, but it wasn't recognized.

By anybody.

Until it's too late.

Sometimes it's easy to dump on management, perhaps most of the times.

But data people have a part to play in this too.

We sure do.

Let me explain.

Balance is an important concept.

I like

chocolate.

I don't have chocolate three times a day.

All things in moderation.

That's an expression of achieving balance.

We have to choose.

I have a bucket list.