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One of the things we do talk a lot about on the show is the importance of advisors, no matter where you are in life, right? Because what guys like you do, Grant, is to help us take emotions out of the whole investing equation, basically.

It's like having a real estate agent, right? They're there to take the emotion out of selling your house because memories are attached to everything.

I was reading something in Vanguard, though, and they kind of take it a step further, saying that it could be one of your most enduring contributions as an advisor.

They call it behavioral coaching.

And I thought it'd be kind of neat to talk to you and find out what that means to you and how you've seen that kind of come across in some of the folks you've dealt with over the years.

Yeah, happens all the time.

I just had someone come in this week.

I've worked with this individual for a long time, probably nine or 10 years now, and we have a great relationship.

We've worked well together.

We get along, we see eye to eye.

And as a result of that, he referred one of his best friends to me and ended up coming in.

Well, then those two friends, they were talking just last week.

And the friend that was referred talks to his friend, says, hey, this is what Grant recommended for me.

And it was different than what it was for the client that I've had for about 10 years.

And he came in and he asked me, well, why was that? And I said, well, I can't tell you all about his situation.

He can tell you about his situation.

However, I can tell you that he has a totally different value of money in terms of how much he has.

Totally different tax situation.

He's married, you're not.

Totally different expenses on a monthly basis.

Totally different goals from a risk profile than what you have.

So there's a lot of things that are different between the two of you.

And that's why we made different recommendations.

It was to suit what you both wanted.

we're looking for.

One of the things we do talk a lot about on the show is the importance of advisors, no matter where you are in life, right? Because what guys like you do, Grant, is to help us take emotions out of the whole investing equation, basically.

It's like having a real estate agent, right? They're there to take the emotion out of selling your house because memories are attached to everything.

I was reading something in Vanguard, though, and they kind of take it a step further, saying that it could be one of your most enduring contributions as an advisor.

They call it behavioral coaching.

And I thought it'd be kind of neat to talk to you and find out what that means to you and how you've seen that kind of come across in some of the folks you've dealt with over the years.

Yeah, happens all the time.

I just had someone come in this week.

I've worked with this individual for a long time, probably nine or 10 years now, and we have a great relationship.

We've worked well together.

We get along, we see eye to eye.

And as a result of that, he referred one of his best friends to me and ended up coming in.

Well, then those two friends, they were talking just last week.

And the friend that was referred talks to his friend, says, hey, this is what Grant recommended for me.

And it was different than what it was for the client that I've had for about 10 years.

And he came in and he asked me, well, why was that? And I said, well, I can't tell you all about his situation.

He can tell you about his situation.

However, I can tell you that he has a totally different value of money in terms of how much he has.

Totally different tax situation.

He's married, you're not.

Totally different expenses on a monthly basis.

Totally different goals from a risk profile than what you have.

So there's a lot of things that are different between the two of you.

And that's why we made different recommendations.

It was to suit what you both wanted.

we're looking for.