#106 The Email & SMS Plan to Win Black Friday

Last holiday season, shoppers spent over $1 trillion, and the brands that cashed in weren't the ones with the biggest ad budgets. They were the ones who owned their audience. Your social followers can disappear with an algorithm change, but your email and SMS list is yours, and it's the most profitable channel most product brands ignore. In Part 2 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert Nora Arzoumanian (20+ years in e-commerce) to build your email and SMS plan for Black Friday, from the automations that make money on autopilot to the exact campaign calendar that wins Q4. Here's what you'll learn: – Why email is a goldmine and social traffic is just borrowed – When SMS is worth it (and how to use it without burning your list) – Abandoned cart done right: the 3 to 4 email sequence that recovers the sale – How to build your list now with pop-ups and lead gen, before the rush – How to plan your Black Friday email calendar and how often to send 🛠️ Tools mentioned: Shopify (affiliate):  Start free, build for $1/month, earn up to $13,000 in credits as you sell: https://shopify.pxf.io/rectified Metricool: Schedule all your content in one place. Use code RECTIFIED for a 30-day free trial of any tier: https://i.mtr.cool/RSBQOY Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ 🎧 New to Nora? Watch her first episode here: https://youtu.be/ZgzgOkBwfjY?si=AsHFHkAJ48sZosAT New episodes in this series drop monthly through December. Subscribe so you don't miss one. Chapters 00:00 Email Matters More 03:14 Abandoned Cart Basics 10:12 Build Your List Now 12:57 Clean Up Unengaged 15:02 Subscriber Value Math 17:35 Core Email Automations 24:33 Holiday Campaign Planning 30:53 Email Frequency Strategy 34:28 SMS During Black Friday 44:23 Deliverability And List Health 48:21 Convert Followers To Email