Why Hard Work Alone Isn’t Enough Anymore | Mike Soutar

Well, congratulations on 15 years with The Apprentice.

Amazing achievement.

Thank you very much.

I'm looking forward to the carriage clock, uh, when, uh, Lord Sugar gives it to me.

Well, well, there we go.

And I can't believe that you've made time to even write a book.

[laughs]

I mean, where, where did, where did that come from? But, um, I mean, tell us a little bit about the origination of the book, why you decided to do it now.

Why is it the right time?

Yeah.

I've-

Kind of kick that off.

I, thank you.

It's a, it's a great question.

I, um, I started probably a couple of years ago to notice that there were some really major storms of change that were on the horizon, and I suppose there are three in particular that I think have changed everything-

Hmm

... and in particular changed the environment for leaders.

Uh, number one is the advent of AI and the incredible disruption and incredible opportunity that is going to give us.

But AI is a technology which is going to change the very nature of work.

It's in the middle of doing it, and I think we're only at the start.

Hmm.

In particular, when you look at some of the threats of it, it is eating jobs, eating starter jobs in every industry going.

And I think as a society, we need to be thinking about how it is that we get young people into-

Sure

... into roles.