The Places We'll Go Marketing Show
Aug 14, 2026 · 45 min · 14 segments
In this episode, we’re joined by Lauren Berkeymeyer, Chief Marketing Officer at u life, for a candid conversation about unconventional careers, hustling, taking risks, building from scratch and…
Lauren BerkemeierGuest
Ritchie MehtaHostMark EvansHost
So, um, we, we translate brain training into a Sudoku puzzle, which we call YuDoku.
And there was a challenge with- that we had, and the, the catalyst, and the, the by-product is, is incredible impact to giving people that one, that nugget of, of... nugget of brain training every day.
But the, the catalyst of it was effectively that we had a large cohort of employees, not, not significant, but who were not necessarily doing all the challenges, and we wanted to say, okay, how can we, how can we create, um, something within the app that actually drives some of those more latent, like, unengaged people-
... who maybe, like, were not as into doing the walking challenges, as into doing the meditation.
So, um, we, we translate brain training into a Sudoku puzzle, which we call YuDoku.
And there was a challenge with- that we had, and the, the catalyst, and the, the by-product is, is incredible impact to giving people that one, that nugget of, of... nugget of brain training every day.
But the, the catalyst of it was effectively that we had a large cohort of employees, not, not significant, but who were not necessarily doing all the challenges, and we wanted to say, okay, how can we, how can we create, um, something within the app that actually drives some of those more latent, like, unengaged people-
... who maybe, like, were not as into doing the walking challenges, as into doing the meditation.
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