8-FIGURE FOUNDER: #1 Boring Business That Makes Millionaires

💼 Grow Your Business w/ GoHighLevel? Get Your FREE 30-Day Trial NOW: https://www.gohighlevel.com/passionate/?fp\_ref=omar-elattar-productions39 ✅ Want To Be Interviewed On This Podcast? → https://forms.gle/vS5X5cPdV1i2nMo79 In this episode, we sit down with Peter Roth, serial entrepreneur and founder of Scalefy, the go-to expert for building outsourced call centers for seven and eight-figure home services companies. Peter opens up about immigrating from Ukraine at age 2, growing up working as a pin boy in his father's bowling alley until a gang shooting ended it overnight, getting fired from every job he ever had, and building a cigar bar that generated just under $3M a year — a business he still owns today. He also tells the wild story of a trusted employee who sent a Sunday night extortion email demanding $22,000 a week, hijacked the company Slack account, deleted Peter's access, and began contacting clients as the new "owner." Peter breaks down how he responded, what it cost him, and the hard lessons that came from it. Plus, why call centers are one of the most underrated lead generation tools in business — and why federal robocalling laws prevent AI from ever fully replacing human cold callers. 💬 What We Cover: \- Immigrating from Ukraine at age 2 and growing up with a hustle-or-starve mentality \- His father's journey: two dry cleaners → a repossessed 40-lane bowling alley bought for pennies on the dollar \- Working as a pin boy — ended by a gang shooting in the parking lot \- Getting fired from every job after college — and realizing he wasn't built to work for anyone \- Opening a cigar kiosk at 24 with wedding and bar mitzvah money — still owns it 25+ years later \- How a fraudulent eviction lawsuit accidentally pulled him into HVAC \- Selling his HVAC company to a private equity-backed buyer around age 42 \- How nearly $250K in losses made him the call center expert he is today \- A trusted employee sending a Sunday night extortion email: $22K a week or he'd seize the clients \- How the employee hijacked the company Slack, deleted Peter's access, and posed as the new owner \- Why he opened an FBI case but chose not to pursue litigation \- The "trust but verify" rule he now lives by for every critical business system \- Why federal robocalling laws prevent AI from fully replacing human cold callers \- Why he hires exclusively from Latin America — and the cultural and demographic advantage \- His dirty joke interview requirement — and why bold personalities make the best cold callers \- The business growth ladder: sales to $100K, marketing to $1M, brand to $3–5M, culture beyond that \- A $4,500 discount on call center build-outs for the first six listeners who book a call \- His biggest fear: getting tired before reaching his goals Follow Us: 📲 Omar's IG: https://www.instagram.com/omar\_therockstar/ 📲 The Passionate Few's IG: https://www.instagram.com/passion/ 📲 Peter's IG: https://www.instagram.com/officialpeterroth/   Timestamps: 00:01 – Intro & Welcome 00:26 – What Peter Does Today: Building Call Centers for 7 & 8-Figure Companies 02:09 – What a Call Center Actually Is 02:52 – Why Lead Generation Is Every Business Owner's Core Problem 04:19 – How the Call Center Business Was Born by Accident 04:49 – Born in Ukraine, Immigrated to the U.S. at Age 2 05:27 – The Immigrant Hustle Mentality His Parents Modeled 06:36 – His Father's Journey: Dry Cleaners to a 40-Lane Bowling Alley 07:37 – Working as a Pin Boy — Until a Gang Shooting Ended It 09:01 – His Father's Biggest Limitation: Never Learning to Delegate 10:26 – Getting Fired From Every Job After College 10:53 – Opening a Cigar Kiosk at 24 With Wedding Money 12:24 – The Fraudulent Lawsuit That Pulled Him Into HVAC 14:47 – Selling His HVAC Company to Private Equity Around Age 42 19:48 – The Cigar Bar That Generated Just Under $3M a Year 20:23 – How the First Call Center Started by Accident 32:13 – Nearly $250K in Losses Learning the Hard Way 33:16 – A Trusted Employee's Betrayal 34:31 – The Sunday Night Extortion Email: $22K a Week or Else 38:23 – The Account Hijacking and Client Fallout 43:15 – The New Rule: Trust But Verify Everything 45:16 – Why He Didn't Pursue Legal Action Despite Opening an FBI Case 46:21 – Why Overseas Talent Performs Just as Well With the Right Structure 47:27 – Using AI to Build Better SOPs 53:36 – Why Federal Robocalling Laws Prevent AI From Replacing Cold Callers 55:45 – Go Where Others Are Ignoring: Underutilized Channels 1:00:33 – The 1 in 5 Demographic Advantage 1:01:17 – Sales Is a Personality Test 1:02:08 – "A Laughing Jury Is Never a Hanging Jury" 1:02:24 – The Dirty Joke Interview Requirement 1:04:05 – Call Center Build-Out Size, Costs & Turnaround Time 1:05:55 – The Business Growth Ladder: Sales, Marketing, Brand, Culture 1:08:24 – Where to Find Peter & the Listener Discount Offer 1:09:16 – First Things First: Rapid-Fire Round 1:12:37 – Legacy: Inspiring People to Do Bigger Things