The Nonprofit Boost: Leveraging Corporate Support for Fundraising Success
Aug 25, 2026 · 25 min · 12 segments
Are rigid fundraising checklists causing your organization to stall when major donors hesitate or economic shifts strike? Relying on an unbending script leads to lost revenue, missed milestones, and…
Michelle BuchananGuestKathleenHostAnd I really liked how you mentioned that looking at it in a different perspective that rather than reacting and panicking at the get-go, it's really, really great advice.
And really maintaining that trust within yourself and within your organization during the pivot is very, very helpful and important.
And also, this is exactly where we also kind of see an opportunity to shift the needle through like a campaign pivot.
When a major gift stalls, you can protect your momentum by also turning to corporate philanthropy.
Over 26 million individuals work for companies with matching gifts programs, but 78% of donors do not know that their company offers one.
By simply mentioning that you have matching gifts, you can increase your response rate by around 71% and boost the average donation by around 51% as well.
Having that education and educating your base about these opportunities really creates, I think, an immediate revenue catalyst for your nonprofit capital campaigns without another high-pressure ask, right? Now, Michelle, fundraisers might love the idea of being agile, but boards and leadership teams, they often crave for the safety of a guaranteed success.
Very unbending plan.
What is your advice for a development director helping a board understand that a campaign plan is essential, but that milestones, as you've mentioned earlier, timing and strategy must remain flexible as all your decisions cannot always be predicted or controlled?
And I really liked how you mentioned that looking at it in a different perspective that rather than reacting and panicking at the get-go, it's really, really great advice.
And really maintaining that trust within yourself and within your organization during the pivot is very, very helpful and important.
And also, this is exactly where we also kind of see an opportunity to shift the needle through like a campaign pivot.
When a major gift stalls, you can protect your momentum by also turning to corporate philanthropy.
Over 26 million individuals work for companies with matching gifts programs, but 78% of donors do not know that their company offers one.
By simply mentioning that you have matching gifts, you can increase your response rate by around 71% and boost the average donation by around 51% as well.
Having that education and educating your base about these opportunities really creates, I think, an immediate revenue catalyst for your nonprofit capital campaigns without another high-pressure ask, right? Now, Michelle, fundraisers might love the idea of being agile, but boards and leadership teams, they often crave for the safety of a guaranteed success.
Very unbending plan.
What is your advice for a development director helping a board understand that a campaign plan is essential, but that milestones, as you've mentioned earlier, timing and strategy must remain flexible as all your decisions cannot always be predicted or controlled?
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