#220 - Relationships Are the Business: 8 Lessons from "If Jesus Smoked Cigars"

My personal experience, my personal opinion is it applies everywhere.

So there are three very real truths.

for business owners, entrepreneurs, coaches, parents, because we all lead somewhere, right? We all have a leadership function somewhere in our life.

We might not have defined it as leadership and it might not be business leadership, but we are certainly leading somewhere.

And these three truths are this.

I think that people work and do business with people that they like.

That's kind of where it starts.

I think people stay loyal to people that they trust And I think that they will evangelize.

And that's really where we're trying to get.

I think people will evangelize for people that make them feel loved.

And so, and I think that's universal.

I think that that is where we're at.

That's the message that I take when I'm coaching, when I'm lecturing.

If we can get to that level where people are willing to evangelize for us, for our business, for our basketball teams, for our classrooms, that we have connected on a level that is just so important and it's universal.

Do you think that, listen, love's a great word.

Yeah.

And when you really feel, it might be the ultimate word in society.

And we all have, I think we all have a different, we're carrying a different dictionary though of the definition of that word.

Yeah.

But do you think that's too broad that people will evangelize when they feel loved? Does it have to go that far that they feel loved? Or is that maybe the ultimate goal? To make them feel that way.

Because won't they evangelize before feeling loved? Well,

I think absolutely.

I think they will evangelize before that.

But I think that you make a great point, which is we've got to really define love.

So the eighth lesson actually in the book is love.