Episode 352 - Deinfluencing

Yeah, so thinking back recently to, when I say recently, at this stage it's probably been a couple of years, the Dubai chocolate trend.

For me, pistachios, I love pistachios as they are, but do not grind them up into a puree.

I don't like them like that.

Melanie, obviously, with her, not

allergies,

was automatically out of that trend anyway.

But pistachios,

Looking at all these things online and people going, hmm, it's delicious.

It's this, that and the other.

It's creamy.

You know, that wasn't necessarily a brand.

Although I'm sure the brands of the Dubai chocolate exist.

But it was something new and innovative and different.

But just having...

Lots and lots and lots of videos of the same thing saying, oh, it's delicious.

You should try it.

You should this, that and the other.

Forced the price up to something ridiculous like 12 sterling 15 euros dollars per bar.

The same with the prime drinks whenever they came out.

Mr.

Beast chocolates, things like that.

It was just hype, hype, hype, hype, hype.

And only after trying, like I tried some of the Mr.

B stuff.

Absolutely.