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The Monday Morning Marketing

The Monday Morning Marketing

Episode 347 - Tech Support for the Parents

Aug 23, 2026 · 17 min · 10 segments

Are you tech support for your parents these days? Do they need help setting up online accounts, shopping, and security? It's become an all too common feature for us now. In this episode Esther and…

Are you tech support for your parents these days? Do they need help setting up online accounts, shopping, and security? It's become an all too common feature for us now. In this episode Esther and Melanie chat about how their time is split between clients and family and how this has impacted online resources for the "older" generation. Have you been called upon to do something similar for your family and friends? Have a listen and join in the debate today.

Are you tech support for your parents these days? Do they need help setting up online accounts, shopping, and security? It's become an all too common feature for us now. In this episode Esther and…

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Speakers: Esther OcampoHostMelanie BoylanHost

Top entities: Generation X×4 United Kingdom×3 Ryanair Digital divide Facebook×3

Show signals: SuitabilitySafeBiasNot politicalAudience≈326 followers

The Problem with Digital Parking1:22 – 2:39

Esther OcampoHost

1:22

And I want to start off with parking.

Esther OcampoHost

1:25

Oh, yeah.

Esther OcampoHost

1:26

So we have just park.

Esther OcampoHost

1:28

We have Ringo.

Esther OcampoHost

1:29

We have probably loads of things wherever you are in the world.

Esther OcampoHost

1:33

You might have different ones, but it's all done now with your technology.

Esther OcampoHost

1:42

You have to put in the code of where you've parked.

Esther OcampoHost

1:45

You have to put in your card details of where to charge.

Esther OcampoHost

1:50

then you have to have all of this open when you park.

Esther OcampoHost

1:54

So you don't start the timer and start being charged for it before you actually can get in and open it.

Esther OcampoHost

2:02

And some phones have decided that they will just uninstall the app.

Esther OcampoHost

2:08

So you have to then redownload it.

Esther OcampoHost

2:09

And if you're in a city like Newry that doesn't really have very good structure for Wi-Fi, et cetera, then you're stuck.

Esther OcampoHost

2:20

So if it annoys us at our age who can work technology, imagine what it's doing for the 70 and 80 year old silent generation boomers.

Esther OcampoHost

2:33

Just imagine for a minute, if you will.

Esther OcampoHost

2:36

Okay.

Esther OcampoHost

2:36

How they're feeling with doing all this too.

Generation XEvent
98%4 mentions
United KingdomCountryCountry in Europe
93%3 mentions
RyanairAirlineAirline
89%1 mention
Digital divideEntity
84%1 mention
FacebookSoftware ApplicationSocial networking service
80%3 mentions
InstagramSoftware ApplicationSocial networking service
75%1 mention
Northern IrelandCountryUK constituent country
70%1 mention
Aer LingusAirlineInternational airline
61%1 mention
ScotlandCountryUK constituent country
61%1 mention
easyJetAirlineAirline
61%1 mention
XennialsEntity
52%1 mention
Wi-FiEntity
48%1 mention
IrelandCountryCountry in Europe
43%1 mention
Facebook MessengerEntitySoftware
39%1 mention
Yellow pagesEntity
34%1 mention
Patients Know BestCompanySocial enterprise
30%1 mention
TikTokSoftware ApplicationWebsite
25%1 mention
EuroEntityCurrency
20%1 mention
MicrosoftEntity
16%1 mention
GoogleCompanyTechnology corporation
11%1 mention
1PasswordSoftware ApplicationSoftware
5%1 mention
LastPassSoftware ApplicationWeb browser extension
5%1 mention

Technology AdoptionSociety > Demographics > Aging Population > Older Adults
Older ConsumersMarketing > Consumer Behavior > Target Audiences
Marketing StrategiesMarketing > Consumer Behavior > Target Audiences > Older Consumers
Personalized MarketingBusiness > Customer Service > Client Relations
In-Person EngagementBusiness > Customer Service > Client Relations > Personalized Marketing
Digital Health ToolsHealth > Healthcare Access > Telehealth
Patient EngagementHealth > Healthcare Access > Telehealth > Digital Health Tools
DemographicsSociety
Society
Client RelationsBusiness > Customer Service
Consumer BehaviorMarketing
ApplicationsTechnology > Mobile Technology > Smartphones
User ExperienceTechnology > Mobile Technology > Smartphones > Applications
Target AudiencesMarketing > Consumer Behavior
Healthcare AccessHealth
Aging PopulationSociety > Demographics
Mobile TechnologyTechnology
SmartphonesTechnology > Mobile Technology
Customer ServiceBusiness
Older AdultsSociety > Demographics > Aging Population
Health
Technology
Business
Marketing
TelehealthHealth > Healthcare Access

The Problem with Digital Parking1:22 – 2:39

Esther OcampoHost

1:22

And I want to start off with parking.

Esther OcampoHost

1:25

Oh, yeah.

Esther OcampoHost

1:26

So we have just park.

Esther OcampoHost

1:28

We have Ringo.

Esther OcampoHost

1:29

We have probably loads of things wherever you are in the world.

Esther OcampoHost

1:33

You might have different ones, but it's all done now with your technology.

Esther OcampoHost

1:42

You have to put in the code of where you've parked.

Esther OcampoHost

1:45

You have to put in your card details of where to charge.

Esther OcampoHost

1:50

then you have to have all of this open when you park.

Esther OcampoHost

1:54

So you don't start the timer and start being charged for it before you actually can get in and open it.

Esther OcampoHost

2:02

And some phones have decided that they will just uninstall the app.

Esther OcampoHost

2:08

So you have to then redownload it.

Esther OcampoHost

2:09

And if you're in a city like Newry that doesn't really have very good structure for Wi-Fi, et cetera, then you're stuck.

Esther OcampoHost

2:20

So if it annoys us at our age who can work technology, imagine what it's doing for the 70 and 80 year old silent generation boomers.

Esther OcampoHost

2:33

Just imagine for a minute, if you will.

Esther OcampoHost

2:36

Okay.

Esther OcampoHost

2:36

How they're feeling with doing all this too.

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