Sep 1, 2026 · 50 min · 11 segments
If you have spent any time scrolling social media while trying to survive corporate America, chances are you have run across Mark Cross. Known to over 100,000 followers as SVP of Global Brands and now…
Mark CrossGuestTom HoopmanHostHey everybody, I'm Tom, Tom Hootman, and welcome to another episode of The Marketing B-Sides.
This is, for the uninitiated, a podcast where every single one of us is a marketer, but at the same time, we drop our armor when we walk in.
We lower our shields, and we acknowledge that not a single one of us has anything figured out.
But this is only like the second or third time I've been a bit of butterflies heading into the conversation.
He has a huge following that he's cultivated and grown himself of over 100K followers.
And I love the way that his feed generally approaches the hellscape that is corporate life the empathy with which we should approach life that we don't a dash of politics but not much and just a general hilarious individual we went way over and i felt like we could have kept going for another two hours on this conversation so all these things came together where i started following him started really interacting with his content because it's fucking brilliant and hilarious and then i noticed he had a bunch of notre dame stuff on the wall and I'm in Indiana.
And I will say, one of the most impressive things was that he responded within a few hours and was like, let's do it.
He's recently stepped out on his own to really just focus on being a creator, which is amazing.
What I love is that the career path is different and we acknowledge that it's different and it doesn't have to be traditional and you can do your own thing.
We also talk about working for for-profit versus nonprofits, startup life, which is its own fucked up thing.
And most importantly, I love how Mark with SVP of Global Brands approaches empathy.
The great example being people have to go to the dentist and the dentist is only open Monday through Friday and letting people have the autonomy and freedom to live their lives and take care of the things that they have to do without fear of repercussion is important.
I can't thank Mark enough for not only giving me time, giving me more time, and becoming a fast friend.
I think he's a phenomenal individual, and to meet someone who's a phenomenal individual, and then on top of it is also fucking hilarious.
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Hey everybody, I'm Tom, Tom Hootman, and welcome to another episode of The Marketing B-Sides.
This is, for the uninitiated, a podcast where every single one of us is a marketer, but at the same time, we drop our armor when we walk in.
We lower our shields, and we acknowledge that not a single one of us has anything figured out.
But this is only like the second or third time I've been a bit of butterflies heading into the conversation.
He has a huge following that he's cultivated and grown himself of over 100K followers.
And I love the way that his feed generally approaches the hellscape that is corporate life the empathy with which we should approach life that we don't a dash of politics but not much and just a general hilarious individual we went way over and i felt like we could have kept going for another two hours on this conversation so all these things came together where i started following him started really interacting with his content because it's fucking brilliant and hilarious and then i noticed he had a bunch of notre dame stuff on the wall and I'm in Indiana.
And I will say, one of the most impressive things was that he responded within a few hours and was like, let's do it.
He's recently stepped out on his own to really just focus on being a creator, which is amazing.
What I love is that the career path is different and we acknowledge that it's different and it doesn't have to be traditional and you can do your own thing.
We also talk about working for for-profit versus nonprofits, startup life, which is its own fucked up thing.
And most importantly, I love how Mark with SVP of Global Brands approaches empathy.
The great example being people have to go to the dentist and the dentist is only open Monday through Friday and letting people have the autonomy and freedom to live their lives and take care of the things that they have to do without fear of repercussion is important.
I can't thank Mark enough for not only giving me time, giving me more time, and becoming a fast friend.
I think he's a phenomenal individual, and to meet someone who's a phenomenal individual, and then on top of it is also fucking hilarious.