Why Marketing Leaders Should Question the Loyalty They Expect Of Customers

If your team can produce content faster, what keeps it distinctly yours? Dawn Rowlands, CEO of dentsu Africa, discusses the importance of data quality and adaptable design systems with Mongezi Mtati on The Lead Creative, recorded at the Nedbank IMC Conference. She describes using conversational signals to inform campaigns and explains why the foundations behind the output deserve attention as production accelerates. **In this conversation** - How the quality of the underlying data affects creative output. - Why design systems need to support adaptation as well as recognition. - The risk of producing work that resembles the competition. - What marketers need to understand about platform distribution. - Why quicker tools also require a workable approval process. The discussion also explores customer loyalty, changing agency competition and the decisions needed to put greater ambition into practice. ***Sponsored by award-winning digital agency*** *Rogerwilco****.***  ***Hosted by Mongezi Mtati***. ***Thanks to our production partners,*** *Soweto Media****, for the production and post-production on this episode.*** \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\__ *Buy us coffee here to help us grow.* \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\__ *Produced in collaboration with our partners,* *Soweto Media.* \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\__ **The Lead Creative Podcast is available on:** - Apple - Spotify - YouTube **Follow us on:** - LinkedIn - Facebook - X - Instagram Send us mail! Support the show Buy us coffee here to help us grow. **Follow us for more on:** - YouTube - LinkedIn - Instagram Send us mail! Support the show Buy us coffee here to help us grow. **Follow us for more on:** - YouTube - LinkedIn - Instagram