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The Inside Track - An HID Podcast

The Inside Track - An HID Podcast

Stop Pitching, Start Teaching: The Real Work of Evangelism

Jul 14, 2026 · 40 min · 11 segments

In this episode, Xander, Jeremy and I talk about what it really means to become an evangelist in your industry. It is not about having the loudest voice, the slickest pitch, or the best product demo…

In this episode, Xander, Jeremy and I talk about what it really means to become an evangelist in your industry. It is not about having the loudest voice, the slickest pitch, or the best product demo. It starts with understanding the foundation deeply enough that you can make complicated ideas easier for other people to understand. Using our experience in physical security as the backdrop, we break down why evangelism is really about teaching, translating, telling the truth about trade-offs, and helping people make better decisions. Whether you are in security, technology, sales, or any field where...

In this episode, Xander, Jeremy and I talk about what it really means to become an evangelist in your industry. It is not about having the loudest voice, the slickest pitch, or the best product demo…

Speakers: Phil CoppolaHostJeremyGuest

Top entities: YouTube×8 HID Global×6 Transport Layer Security×5 LinkedIn×7 Advanced Encryption Standard×3

Cybersecurity Education in Access Control5:25 – 10:21

X

Xander AlexanderModerator

5:25

So I think you guys talked.

X

Xander AlexanderModerator

5:26

I talked as well.

X

Xander AlexanderModerator

5:27

I had a breakout session, and my breakout session was surrounding at least the topic.

X

Xander AlexanderModerator

5:32

I don't remember exactly what it was called, but Forever RMR was a part of

A

AdvertiserAd

5:36

it.

X

Xander AlexanderModerator

5:37

So Forever Recurring, and I think that was the subtopic of it.

X

Xander AlexanderModerator

5:41

But...

X

Xander AlexanderModerator

5:42

in essence the conversations that came from out of that i felt as if well not even felt i think i've seen with my eyes the fact that people actually leaning in to yes

J

JeremyGuest

5:53

i felt the same thing in ours everybody like sometimes i see people they're like dozing off and i'm like am i really that boring that i make people fall asleep not a single person fell asleep in our session

P

Phil CoppolaHost

6:05

and to be fair OSDP and AES-128 and TLS and mobile and CEOS.

P

Phil CoppolaHost

6:11

And it was...

P

Phil CoppolaHost

6:13

It can get boring really fast, but everybody

X

Xander AlexanderModerator

6:15

was so super engaged.

X

Xander AlexanderModerator

6:16

So what did you guys talk about? Because you tag-teamed it, right? We did.

P

Phil CoppolaHost

6:19

We do the Phil and Jeremy

X

Xander AlexanderModerator

6:20

show now.

P

Phil CoppolaHost

6:21

I'm calling us the M&M boys because he does the Mercury.

P

Phil CoppolaHost

6:24

I saw that

J

JeremyGuest

6:24

at ISC.

J

JeremyGuest

6:27

Except when Phil started this, I didn't catch on what he was doing.

J

JeremyGuest

6:30

He's like, we're the M&M boys.

J

JeremyGuest

6:31

I'm the mobile guy.

J

JeremyGuest

6:32

And I was like, I'm the OSTP guy.

J

JeremyGuest

6:35

And he was like, that doesn't make sense.

J

JeremyGuest

6:36

It doesn't go.

YouTubeWebsiteVideo sharing company
98%8 mentions
HID GlobalCompanySecurity company
93%6 mentions
Transport Layer SecurityEntityInternet protocol
89%5 mentions
LinkedInSoftware ApplicationSocial networking service
84%7 mentions
Advanced Encryption StandardEntity
80%3 mentions
GenentechCompanyBiotechnology corporation
75%4 mentions
Jerry SeinfeldPersonAmerican comedian and actor
70%3 mentions
Artificial intelligenceEntityProfessional field
66%2 mentions
M&M'sBrand
61%2 mentions
New JerseyAdministrative AreaUS state
57%2 mentions
Wiegand interfaceEntity
52%2 mentions
FloridaAdministrative AreaUS state
48%1 mention
Steve JobsPersonAmerican businessman and former CEO of Apple
43%1 mention
AppleCompanyTechnology company
39%2 mentions
InstagramSoftware ApplicationSocial networking service
34%2 mentions
SONYCompanyMultinational conglomerate company
30%1 mention
Microsoft PowerPointSoftware ApplicationSoftware
25%1 mention
AndroidSoftware ApplicationOperating system
18%1 mention
iPhoneProduct ModelSmartphone
18%1 mention
Nancy DuartePersonAmerican writer
11%1 mention
Rochester Institute of TechnologyCollege or UniversityPrivate university in Rochester Institute of Technology, New York
7%1 mention
NikeCompanyFootwear company
2%1 mention

Professional educationEducation
Content marketingMarketing > Digital marketing
Sales and business developmentBusiness
Technical trainingEducation > Professional education
Security engineeringTechnology > Cybersecurity
End-to-end encryptionTechnology > Cybersecurity > Security engineering
Physical security technologyTechnology
Access control systemsTechnology > Physical security technology
Secure communicationsTechnology > Physical security technology > Access control systems
OSDP secure channel and mobile credentialsTechnology > Physical security technology > Access control systems > Secure communications
B2B technology salesBusiness > Sales and business development
Technical evangelismBusiness > Sales and business development > B2B technology sales
Security-industry knowledge sharingEducation > Professional education > Technical training
B2B social media marketingMarketing > Digital marketing > Content marketing
YouTube and LinkedIn engagement analyticsMarketing > Digital marketing > Content marketing > B2B social media marketing
CybersecurityTechnology
Digital marketingMarketing
Education
Technology
Business
Marketing

Cybersecurity Education in Access Control5:25 – 10:21

X

Xander AlexanderModerator

5:25

So I think you guys talked.

X

Xander AlexanderModerator

5:26

I talked as well.

X

Xander AlexanderModerator

5:27

I had a breakout session, and my breakout session was surrounding at least the topic.

X

Xander AlexanderModerator

5:32

I don't remember exactly what it was called, but Forever RMR was a part of

A

AdvertiserAd

5:36

it.

X

Xander AlexanderModerator

5:37

So Forever Recurring, and I think that was the subtopic of it.

X

Xander AlexanderModerator

5:41

But...

X

Xander AlexanderModerator

5:42

in essence the conversations that came from out of that i felt as if well not even felt i think i've seen with my eyes the fact that people actually leaning in to yes

J

JeremyGuest

5:53

i felt the same thing in ours everybody like sometimes i see people they're like dozing off and i'm like am i really that boring that i make people fall asleep not a single person fell asleep in our session

P

Phil CoppolaHost

6:05

and to be fair OSDP and AES-128 and TLS and mobile and CEOS.

P

Phil CoppolaHost

6:11

And it was...

P

Phil CoppolaHost

6:13

It can get boring really fast, but everybody

X

Xander AlexanderModerator

6:15

was so super engaged.

X

Xander AlexanderModerator

6:16

So what did you guys talk about? Because you tag-teamed it, right? We did.

P

Phil CoppolaHost

6:19

We do the Phil and Jeremy

X

Xander AlexanderModerator

6:20

show now.

P

Phil CoppolaHost

6:21

I'm calling us the M&M boys because he does the Mercury.

P

Phil CoppolaHost

6:24

I saw that

J

JeremyGuest

6:24

at ISC.

J

JeremyGuest

6:27

Except when Phil started this, I didn't catch on what he was doing.

J

JeremyGuest

6:30

He's like, we're the M&M boys.

J

JeremyGuest

6:31

I'm the mobile guy.

J

JeremyGuest

6:32

And I was like, I'm the OSTP guy.

J

JeremyGuest

6:35

And he was like, that doesn't make sense.

J

JeremyGuest

6:36

It doesn't go.

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